Has Whole Foods Really Become a 'Faux Hippy Wal-Mart'?
For agencies looking for a lucrative retail account, the No. 1 fastest-growing format -- summed up by Whole Foods -- is one that busts conventional wisdom by hardly advertising at all.
Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.