Microsoft's Windows 8 TV Ad Blitz Swamps Twitter

Big TV events cause a ripple effect in social media. That's also true of big TV ad campaigns, such as the blitz Microsoft has unleashed on the world for Windows 8. Up 159,000 social mentions over its weekly average, Microsoft's Windows 8 moved into the No. 1 spot last week on Ad Age 's Brand Chatter Chart. Microsoft's Windows 8 began trending two weeks ago when it entered the chart at No. 5.