Twitter Week in Review: HootSuite's Top 10 Trends, Mar. 22-29

Back in 2009, I reported on the genesis of a site called What the Trend, which serves as a sort of crowdsourced trend-definition service for the Twittersphere. It launched that February when a young British technologist, Matt Mayer, working in Shanghai at a web/iPhone development studio, decided to do something about his increasing bafflement regarding Twitter's Trending Topics list. Mayer launched WTT as a side project and soon sold it to a group in California. I struck up an informal editorial parternship with WTT's new owners; together we produced a longish-running weekly round up of Twitter trends that appeared each Friday here on AdAge.com. But when WTT changed its business strategy and focus last spring, the production of the chart went on indefinite hiatus. Today, I'm happy to announce the return of the weekly trends chart, thanks to a new partnership with HootSuite, What the Trend's new owner (as of last September). HootSuite is the popular social-media management dashboard service, with more than three million users (which yesterday scored a $20 million investment from OMERS Ventures) and they've assembled a great team to build out WTT. Scroll down below the infographic for some context and be sure to watch for a fresh edition of our Twitter Week in Review each Friday.

Twitter Week in Review: HootSuite's Top 10 Trends, Mar. 22-29

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