Alexandra Bruell

Media, PR, Direct Agencies

abruell@adage.com | 212-210-0229

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Mediabrands Spinoff Network Will Be Called BPN

New Entity Will Serve as Conflict Shop, Sitting Under Orion Trading Unit

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PepsiCo Taps Weber Shandwick for Diet Pepsi PR

Adds to Interpublic Shop's Roster of Company's Beverages

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Lee Doyle Joins Mindshare, Stays in Group M Family

Former MEC North America CEO Will Head Client Development

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As Video Goes Mainstream, TV, Digital Agency Execs Fight Over Who Owns It

TV Buyers Are Skilled in Negotiation, and Digital Teams Know the Back End -- Which Can Lead to Clashes

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Little Caesars Taps BFG 9000 for National Creative

Can Indie Shop Top Famous 'Pizza Pizza' Campaign?

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