Antony Young

Antony Young has worked in New York, London and Hong Kong heading agencies for ZenithOptimedia Worldwide, Mindshare and independent marketing services firm Water Cooler Group. He is author of several books, including "Brand Media Strategy" [Palgrave Macmillan, second edition August 2014].

Antony Young
Life's a Pitch: Six Rules From My New-Business Playbook

Life's a Pitch: Six Rules From My New-Business Playbook

12.09.15 @ 5:55 PM EST

Why Everyone in Advertising Wants to Work in Media

Why Everyone in Advertising Wants to Work in Media

09.08.14 @ 12:30 PM EDT

Agency Viewpoint: It's Time to Move to C7 Ratings

Agency Viewpoint: It's Time to Move to C7 Ratings

05.06.14 @ 1:45 PM EDT

Viewpoint: Cosmo's Sponsored Cover Is Not a Big Deal

Viewpoint: Cosmo's Sponsored Cover Is Not a Big Deal

04.08.14 @ 12:30 PM EDT

Producing a TV Series Without Showing a Burrito, Chipotle Takes a Risk

Producing a TV Series Without Showing a Burrito, Chipotle Takes a Risk

03.03.14 @ 1:01 PM EST

Here's What Maserati Could Have Bought Instead of That Super Bowl Ad

Here's What Maserati Could Have Bought Instead of That Super Bowl Ad

02.11.14 @ 3:40 PM EST

It's Time to Shift the Focus from Mobile to Mobility

It's Time to Shift the Focus from Mobile to Mobility

01.29.14 @ 9:30 AM EST

ANA Meeting Takeaway: Social Is Now a Core Driver of Strategy

ANA Meeting Takeaway: Social Is Now a Core Driver of Strategy

10.08.13 @ 12:30 PM EDT

Mindshare's Antony Young on Cannes: Smart Brands Find Ways to Plan Campaigns Less

Mindshare's Antony Young on Cannes: Smart Brands Find Ways to Plan Campaigns Less

06.25.13 @ 5:00 PM EDT

Native Advertising Is Making Media Brands Count for More, Not Less

Native Advertising Is Making Media Brands Count for More, Not Less

05.29.13 @ 11:50 AM EDT

Forget the Year of Mobile -- It's Actually the Year of Video

Forget the Year of Mobile -- It's Actually the Year of Video

05.17.13 @ 1:30 PM EDT

Get Beyond the 30-Second Ad: In a World of Many Platforms, It's a Must

Get Beyond the 30-Second Ad: In a World of Many Platforms, It's a Must

04.12.13 @ 2:30 PM EDT

What Marketers Can Take From the Presidential Campaigns' Best Tactics

What Marketers Can Take From the Presidential Campaigns' Best Tactics

11.07.12 @ 10:34 AM EST

Media Companies Are Betting on Local, But Will Brands Follow?

Media Companies Are Betting on Local, But Will Brands Follow?

08.14.12 @ 11:06 AM EDT

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