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Antony Young

Antony Young is president of Water Cooler Group and Media Storm and author of "Brand Media Strategy," published by Palgrave MacMillan and Advertising Age. A newly updated second edition goes on sale this month.

Antony Young
Why Everyone in Advertising Wants to Work in Media

Why Everyone in Advertising Wants to Work in Media

09.08.14 @ 12:30 PM EDT

Agency Viewpoint: It's Time to Move to C7 Ratings

Agency Viewpoint: It's Time to Move to C7 Ratings

05.06.14 @ 1:45 PM EDT

Viewpoint: Cosmo's Sponsored Cover Is Not a Big Deal

Viewpoint: Cosmo's Sponsored Cover Is Not a Big Deal

04.08.14 @ 12:30 PM EDT

Producing a TV Series Without Showing a Burrito, Chipotle Takes a Risk

Producing a TV Series Without Showing a Burrito, Chipotle Takes a Risk

03.03.14 @ 1:01 PM EST

Here's What Maserati Could Have Bought Instead of That Super Bowl Ad

Here's What Maserati Could Have Bought Instead of That Super Bowl Ad

02.11.14 @ 3:40 PM EST

It's Time to Shift the Focus from Mobile to Mobility

It's Time to Shift the Focus from Mobile to Mobility

01.29.14 @ 9:30 AM EST

Want to Be a Smarter Marketer? Follow Media Companies' Lead

Want to Be a Smarter Marketer? Follow Media Companies' Lead

12.10.13 @ 11:29 AM EST

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Mindshare's Antony Young on Cannes: Smart Brands Find Ways to Plan Campaigns Less

Mindshare's Antony Young on Cannes: Smart Brands Find Ways to Plan Campaigns Less

06.25.13 @ 5:00 PM EDT

Native Advertising Is Making Media Brands Count for More, Not Less

Native Advertising Is Making Media Brands Count for More, Not Less

05.29.13 @ 11:50 AM EDT

Forget the Year of Mobile -- It's Actually the Year of Video

Forget the Year of Mobile -- It's Actually the Year of Video

05.17.13 @ 1:30 PM EDT

Get Beyond the 30-Second Ad: In a World of Many Platforms, It's a Must

Get Beyond the 30-Second Ad: In a World of Many Platforms, It's a Must

04.12.13 @ 2:30 PM EDT

What Marketers Can Take From the Presidential Campaigns' Best Tactics

What Marketers Can Take From the Presidential Campaigns' Best Tactics

11.07.12 @ 10:34 AM EST

Media Companies Are Betting on Local, But Will Brands Follow?

Media Companies Are Betting on Local, But Will Brands Follow?

08.14.12 @ 11:06 AM EDT

Why Creative Agencies Still Rule Media... at Least at Cannes

Why Creative Agencies Still Rule Media... at Least at Cannes

06.26.12 @ 7:00 AM EDT

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