Bob Knorpp

Bob Knorpp is host of The BeanCast Marketing Podcast at thebeancast.com and is president of The Cool Beans Group, a marketing strategy consultancy based in New York City. He likes laughing even more than breathing. You can follow the madness on Twitter at @BobKnorpp.

Bob Knorpp
Why That Social Pitch Is Just Like a Tent Revival

Why That Social Pitch Is Just Like a Tent Revival

05.28.14 @ 10:30 AM EDT

Toy-Fair Lesson: Crowdfunding Is Much More Than Child's Play

Toy-Fair Lesson: Crowdfunding Is Much More Than Child's Play

03.14.14 @ 7:00 AM EDT

If You're Paying for It, It's Not Earned Media

If You're Paying for It, It's Not Earned Media

02.24.14 @ 6:30 AM EST

Point-Counterpoint: Collaborative Video Is the Next Big Thing (Or Is It?)

Point-Counterpoint: Collaborative Video Is the Next Big Thing (Or Is It?)

10.08.13 @ 6:00 AM EDT

Transparency Is All the Rage, but Authenticity Matters More

Transparency Is All the Rage, but Authenticity Matters More

06.11.13 @ 7:00 AM EDT

What Do 'Shopping-Haul' Viral Videos Have That Yours Don't?

What Do 'Shopping-Haul' Viral Videos Have That Yours Don't?

05.13.13 @ 9:00 AM EDT

Don't Use Social to Generate Sales; Make Selling Social

Don't Use Social to Generate Sales; Make Selling Social

04.16.13 @ 11:15 AM EDT

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Why Performance Is the Secret Sauce of Going Viral

Why Performance Is the Secret Sauce of Going Viral

08.09.11 @ 12:42 PM EDT

What Your Social-Media Team Should Learn From Direct-Response Folks

What Your Social-Media Team Should Learn From Direct-Response Folks

07.18.11 @ 11:27 AM EDT

Break Free of the Digital-Content Trap

Break Free of the Digital-Content Trap

07.05.11 @ 12:36 PM EDT

The Word 'Direct' Is Dragging Down Response-Based Marketing

The Word 'Direct' Is Dragging Down Response-Based Marketing

11.02.09 @ 12:00 AM EST

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