George Slefo

AppNexus Inks Deal to Sell Display Ads on LinkedIn

AppNexus Inks Deal to Sell Display Ads on LinkedIn

09.27.16 @ 7:00 AM EDT

Ad Blocking Still Increasing Even as Some Consumers Say Ads Are Improving

Ad Blocking Still Increasing Even as Some Consumers Say Ads Are Improving

09.26.16 @ 9:00 AM EDT

IAB Overhauls Ad Guidelines to Encompass Proliferating Screen Shapes, VR, Vertical Video

IAB Overhauls Ad Guidelines to Encompass Proliferating Screen Shapes, VR, Vertical Video

09.26.16 @ 9:00 AM EDT

In an Ad Blocking Battle, Whose Side Is Google On?

In an Ad Blocking Battle, Whose Side Is Google On?

09.26.16 @ 7:00 AM EDT

DMA Moves Against Jargon and Confusion in Cross-Device Measurement

DMA Moves Against Jargon and Confusion in Cross-Device Measurement

09.23.16 @ 7:00 AM EDT

A Chinese Ad Tech Titan Looks to U.S., Partners With Twitter-Owned MoPub

A Chinese Ad Tech Titan Looks to U.S., Partners With Twitter-Owned MoPub

09.14.16 @ 4:00 PM EDT

Adblock Plus Gets Blocked by Ad Exchanges

Adblock Plus Gets Blocked by Ad Exchanges

09.13.16 @ 8:12 PM EDT

IBM's New Road to CMOs Goes Through Developers

IBM's New Road to CMOs Goes Through Developers

09.13.16 @ 7:00 AM EDT

Marketers Need 'Identity Graphs,' but Are They as Accurate as Advertised?

Marketers Need 'Identity Graphs,' but Are They as Accurate as Advertised?

09.12.16 @ 12:00 PM EDT

Pinterest President: Value of Clicks to Mobile Sites Will Go Away

Pinterest President: Value of Clicks to Mobile Sites Will Go Away

09.08.16 @ 7:00 AM EDT

Southwest Airlines Revives 'Wanna Get Away'

Southwest Airlines Revives 'Wanna Get Away'

09.06.16 @ 7:00 AM EDT

Google Injects Machine Learning Into Analytics App

Google Injects Machine Learning Into Analytics App

09.02.16 @ 2:20 PM EDT

So You Sponsor Colin Kaepernick, Now What?

So You Sponsor Colin Kaepernick, Now What?

08.31.16 @ 4:00 PM EDT

Apple CEO Fires Back at EU's $14.5 Billion Tax Decision

Apple CEO Fires Back at EU's $14.5 Billion Tax Decision

08.30.16 @ 12:45 PM EDT