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George Slefo

Facebook Just Lost a Big Battle to Google for Publishers

Facebook Just Lost a Big Battle to Google for Publishers

05.25.17 @ 8:15 PM EDT

What the Industry's New Plan to Fight Ad Fraud Gets Wrong -- and Right

What the Industry's New Plan to Fight Ad Fraud Gets Wrong -- and Right

05.24.17 @ 11:45 AM EDT

How Google Plans to Kill 'Last Click Attribution'

How Google Plans to Kill 'Last Click Attribution'

05.23.17 @ 9:58 AM EDT

Slack's Head of Marketing Discusses Slack Etiquette at Slack HQ

Slack's Head of Marketing Discusses Slack Etiquette at Slack HQ

05.19.17 @ 12:02 AM EDT

What Insiders Think of IAB's Plan to Swap 'Programmatic' for 'Automation'

What Insiders Think of IAB's Plan to Swap 'Programmatic' for 'Automation'

05.17.17 @ 3:10 PM EDT

Microsoft Will Be Just Fine Even After World's Largest Cyber Attack

Microsoft Will Be Just Fine Even After World's Largest Cyber Attack

05.15.17 @ 4:02 PM EDT

Scott Brinker Explains WTF This Martech Graphic Means

Scott Brinker Explains WTF This Martech Graphic Means

05.12.17 @ 12:50 PM EDT

Here's Who Decides What's Offensive For Google

Here's Who Decides What's Offensive For Google

05.03.17 @ 11:00 AM EDT

Pinterest Poaches Top Talent From Mondelez, Ford Agency GTB

Pinterest Poaches Top Talent From Mondelez, Ford Agency GTB

05.03.17 @ 7:00 AM EDT

'Trigr' Warning: Bloomberg To Show Ads Depending on Stock Market Pops -- And Drops

'Trigr' Warning: Bloomberg To Show Ads Depending on Stock Market Pops -- And Drops

05.01.17 @ 7:00 AM EDT

Desktop and Mobile Ad Revenue Surpasses TV for the First Time

Desktop and Mobile Ad Revenue Surpasses TV for the First Time

04.26.17 @ 11:57 AM EDT

Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale

Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale

04.20.17 @ 2:32 PM EDT

Financial Times Says Paid Posts Up 400% Following Acquisition of Alpha Grid

Financial Times Says Paid Posts Up 400% Following Acquisition of Alpha Grid

04.19.17 @ 2:30 PM EDT

Agencies Brace for Impact as Marketing Clouds Loom

Agencies Brace for Impact as Marketing Clouds Loom

04.19.17 @ 7:00 AM EDT