Jack Neff

Personal Products/Research

Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.

Jack Neff
Kimberly-Clark Gets Serious With Its Digital-Coupon Tracking

Kimberly-Clark Gets Serious With Its Digital-Coupon Tracking

04.15.14 @ 10:00 AM EDT

Dove's 'Real Beauty' Hits a Rough Patch

Dove's 'Real Beauty' Hits a Rough Patch

04.14.14 @ 6:15 AM EDT

P&G Sheds Pet-Care Business to Mars in $2.9 Billion Deal

P&G Sheds Pet-Care Business to Mars in $2.9 Billion Deal

04.09.14 @ 1:12 PM EDT

Dove Launches Fake 'Beauty Patch' in Latest Play for Viral Glory

Dove Launches Fake 'Beauty Patch' in Latest Play for Viral Glory

04.09.14 @ 11:00 AM EDT

Why Nestle Runs an Internal Social Network: Ad Age Digital Conference Video

Why Nestle Runs an Internal Social Network: Ad Age Digital Conference Video

04.02.14 @ 9:40 AM EDT

Walmart's New Cost-Cutting Target: The Ad World

Walmart's New Cost-Cutting Target: The Ad World

04.01.14 @ 5:15 PM EDT

How General Mills Is Creating a Content Factory

How General Mills Is Creating a Content Factory

04.01.14 @ 12:15 PM EDT

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How Big Data Shapes AT&T's Advertising Creative

How Big Data Shapes AT&T's Advertising Creative

03.26.14 @ 7:00 AM EDT

Kimberly-Clark CMO: It's Time for Marketers to Let Go of TV-Driven Past

Kimberly-Clark CMO: It's Time for Marketers to Let Go of TV-Driven Past

03.25.14 @ 9:00 AM EDT

Why Your Air Freshener Smells Like a Baby's Bottom

Why Your Air Freshener Smells Like a Baby's Bottom

03.25.14 @ 7:00 AM EDT

How 'Cheesepocalypse' Helped Velveeta Bond with Its Biggest Fans

How 'Cheesepocalypse' Helped Velveeta Bond with Its Biggest Fans

03.24.14 @ 4:36 PM EDT

How Playtex Mastered the Sippy Cup

How Playtex Mastered the Sippy Cup

03.24.14 @ 9:00 AM EDT

'We're Not Your Father's Clorox'

'We're Not Your Father's Clorox'

03.24.14 @ 6:00 AM EDT

Seventh Generation Unleashes 'Toxin Freedom Fighters' on Rivals

Seventh Generation Unleashes 'Toxin Freedom Fighters' on Rivals

03.21.14 @ 6:45 AM EDT

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