Jack Neff

Personal Products/Research

Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.

Jack Neff
P&G's Pritchard Disses TV-Style Ratings in Favor of Tracking Sales

P&G's Pritchard Disses TV-Style Ratings in Favor of Tracking Sales

03.05.15 @ 11:30 AM EST

It's Here: Measurement For Tougher Viewability Standards

It's Here: Measurement For Tougher Viewability Standards

03.05.15 @ 7:12 AM EST

Leaving P&G? Giant Advertiser's Restructuring Spawns an Ad Campaign

Leaving P&G? Giant Advertiser's Restructuring Spawns an Ad Campaign

03.05.15 @ 7:00 AM EST

How to Find a Good Marketing Analyst

How to Find a Good Marketing Analyst

03.03.15 @ 1:00 PM EST

Why Employers Just Can't Get Enough of Marketers

Why Employers Just Can't Get Enough of Marketers

03.03.15 @ 7:00 AM EST

Trade Promotion Is No Longer Marketing's Secret Shame

Trade Promotion Is No Longer Marketing's Secret Shame

03.03.15 @ 6:45 AM EST

Unilever Makes Bigger Bet on Prestige With Ren Skincare Deal

Unilever Makes Bigger Bet on Prestige With Ren Skincare Deal

03.02.15 @ 10:34 AM EST

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'Wearable' Deodorant? Google Working on 'Odor Removing Device'

'Wearable' Deodorant? Google Working on 'Odor Removing Device'

02.18.15 @ 7:00 AM EST

Huggies Turns to Pandora to Encourage Baby-Making for Valentine's Day

Huggies Turns to Pandora to Encourage Baby-Making for Valentine's Day

02.13.15 @ 2:08 PM EST

Better Business Bureaus Revise Ad Code for First Time Since 1970s

Better Business Bureaus Revise Ad Code for First Time Since 1970s

02.12.15 @ 12:10 PM EST

Origins Embraces 'Quarter-Life Crisis' to Sell Anti-Aging Cream to Twentysomethings

Origins Embraces 'Quarter-Life Crisis' to Sell Anti-Aging Cream to Twentysomethings

02.12.15 @ 7:00 AM EST

Advertisers Spend Big for YouTube Views of Super Bowl Ads

Advertisers Spend Big for YouTube Views of Super Bowl Ads

02.10.15 @ 10:00 AM EST

With Dr. Ruth, Clorox Goes From Whiter Whites to Fifty Shades of Grey

With Dr. Ruth, Clorox Goes From Whiter Whites to Fifty Shades of Grey

02.10.15 @ 6:45 AM EST

Fixing E-Commerce Measurement's Data Black Hole

Fixing E-Commerce Measurement's Data Black Hole

02.10.15 @ 6:15 AM EST

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