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Jack Neff

Personal Products/Research

Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.

Jack Neff
P&G Slashes Digital Ads by $140M Over Brand Safety. Sales Rise Anyway

P&G Slashes Digital Ads by $140M Over Brand Safety. Sales Rise Anyway

07.27.17 @ 12:54 PM EDT

Competitors' Gloom Could Be P&G's Boom: What to Expect From Big Advertiser's Earnings

Competitors' Gloom Could Be P&G's Boom: What to Expect From Big Advertiser's Earnings

07.26.17 @ 12:04 AM EDT

Ad Industry Group May Consider Tougher 100% Standard for Digital Ad Viewability

Ad Industry Group May Consider Tougher 100% Standard for Digital Ad Viewability

07.24.17 @ 12:01 AM EDT

Grey Finds a New Beauty Client in Revlon, Which Consolidates Global Ad Accounts With WPP

Grey Finds a New Beauty Client in Revlon, Which Consolidates Global Ad Accounts With WPP

07.21.17 @ 6:55 AM EDT

Unilever Cuts Agency Fees and Production Costs, but a Media Surge Looms

Unilever Cuts Agency Fees and Production Costs, but a Media Surge Looms

07.20.17 @ 2:21 PM EDT

Is Peppa Pig a Bigger Threat Than ISIS Video? Brand-Safety Crisis Exposes a Relevance Problem

Is Peppa Pig a Bigger Threat Than ISIS Video? Brand-Safety Crisis Exposes a Relevance Problem

07.18.17 @ 2:27 PM EDT

Pritchard: Still No Wiggle Room in P&G's Digital Ultimatum

Pritchard: Still No Wiggle Room in P&G's Digital Ultimatum

07.11.17 @ 12:01 AM EDT

Ancestry.com Highlights the Diversity of Descendants of Declaration Signers

Ancestry.com Highlights the Diversity of Descendants of Declaration Signers

06.29.17 @ 3:00 AM EDT

Your Customers Are Cheating On You: Marketing Orthodoxy Under Fire

Your Customers Are Cheating On You: Marketing Orthodoxy Under Fire

06.26.17 @ 7:00 AM EDT

The UN Believes Ads Can Turn the Tide in Long-Losing War for Gender Equality

The UN Believes Ads Can Turn the Tide in Long-Losing War for Gender Equality

06.23.17 @ 3:19 PM EDT

Gwyneth Paltrow Gets Advice From Walmart, and Other Goop You Didn't Know

Gwyneth Paltrow Gets Advice From Walmart, and Other Goop You Didn't Know

06.20.17 @ 3:01 AM EDT

Going Both Ways: Doing Cannes as Agency and Client

Going Both Ways: Doing Cannes as Agency and Client

06.13.17 @ 1:00 AM EDT

Does Cannes Matter? Agencies Debate Spendy Festival in Lean Times

Does Cannes Matter? Agencies Debate Spendy Festival in Lean Times

06.12.17 @ 7:00 AM EDT

Jack Trout, Co-Author of 'Positioning,' Dies at 82

Jack Trout, Co-Author of 'Positioning,' Dies at 82

06.05.17 @ 9:20 PM EDT

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