Kate Kaye

When indie music tastemaker Pitchfork Media and others posted about Disclosure on Twitter and Tumblr recently, lots of social media users shared praise for the British House band’s new album, “Settle.” However, while social media posts about musical acts might indicate appreciation, they don’t necessarily show intent to buy...

AdAge’s DataWorks will keep you on top of the latest news, trends and issues affecting how marketers put data to work.

Amid an escalating data-collection scandal within the Obama administration, the investigative arm of Congress is conducting a study of data brokers. Sen. Jay Rockefeller, D-W.Va., commissioned the study of information resellers by the Government Accountability Office, the non-partisan research and investigative arm of Congress. The GAO confi...

Mobile app usage is exploding but the lack of reliable app measurement, particularly for understanding what app audiences look like, could throw a wrench into the mobile ad spending machine. Mobile analytics firms, traditional web measurement vendors and startups aim to overcome the challenges of app audience measurement, and are coming at it in a ...

Privacy legislation has been brewing in congress for years now, but a combination of public apathy and strong industry opposition has kept it at bay. Could the Prism data surveillance scandal become the watershed moment that propels it forward? It's too soon to tell how revelations that the U.S. government has been mining web communications and ph...