Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
Is Your Local Macy's on the Closures List?

Is Your Local Macy's on the Closures List?

08.25.16 @ 7:00 AM EDT

Trump Spending With Cambridge Analytica Looks Like Peanuts Compared to Cruz

Trump Spending With Cambridge Analytica Looks Like Peanuts Compared to Cruz

08.24.16 @ 8:00 PM EDT

NYC's Bryant Park Uses Location Data for Insights on Its Visitors

NYC's Bryant Park Uses Location Data for Insights on Its Visitors

08.24.16 @ 9:00 AM EDT

In D.C., Cambridge Analytica Not Exactly Toast of the Town

In D.C., Cambridge Analytica Not Exactly Toast of the Town

08.18.16 @ 7:00 AM EDT

Political Data Firms Boost Data-Driven TV Offerings

Political Data Firms Boost Data-Driven TV Offerings

08.17.16 @ 3:25 PM EDT

Coal Miners and Auto Workers Toil in Trump Digital Ads

Coal Miners and Auto Workers Toil in Trump Digital Ads

08.16.16 @ 7:00 AM EDT

Agency Says Libertarian Candidate Gary Johnson Stole Its Brand Concept

Agency Says Libertarian Candidate Gary Johnson Stole Its Brand Concept

08.10.16 @ 11:59 AM EDT

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Nearly Every Baseball Stadium and Half of NBA Arenas Now Studded With Mobile Beacons

Nearly Every Baseball Stadium and Half of NBA Arenas Now Studded With Mobile Beacons

07.28.16 @ 8:00 AM EDT

Trump Spent Far More on Online Ads Than Clinton in June

Trump Spent Far More on Online Ads Than Clinton in June

07.27.16 @ 11:48 AM EDT

DNC's Top Data Guy Coached to Stress Party Neutrality in Primary

DNC's Top Data Guy Coached to Stress Party Neutrality in Primary

07.25.16 @ 4:15 PM EDT

Clinton's Silly 'Trump Yourself' Facebook App Has Serious Data-Collecting Goal

Clinton's Silly 'Trump Yourself' Facebook App Has Serious Data-Collecting Goal

07.21.16 @ 5:50 PM EDT

Trump Camp Belittles Importance of Data, Again

Trump Camp Belittles Importance of Data, Again

07.20.16 @ 4:43 PM EDT

Marketers Don't Need Pokémon Go to Track You: Why It's Boom Time for Location Data Sharing

Marketers Don't Need Pokémon Go to Track You: Why It's Boom Time for Location Data Sharing

07.20.16 @ 10:30 AM EDT

Trump Video Ad Promises to Make America Safe Again

Trump Video Ad Promises to Make America Safe Again

07.18.16 @ 3:02 PM EDT

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