Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
Kasich Wasn't All Retail Politics - He Had Millions in PAC Spending Behind Him

Kasich Wasn't All Retail Politics - He Had Millions in PAC Spending Behind Him

02.10.16 @ 6:00 PM EST

Merkle Buys London's DBG, Growing U.K. Footprint

Merkle Buys London's DBG, Growing U.K. Footprint

02.08.16 @ 4:00 PM EST

Why Super Bowl Viewers in S.C and N.H. Will Get a Presidential Ad Blitz

Why Super Bowl Viewers in S.C and N.H. Will Get a Presidential Ad Blitz

02.05.16 @ 7:00 AM EST

Cruz's Data Company Works Into the Night After Big $3 Million Payout

Cruz's Data Company Works Into the Night After Big $3 Million Payout

02.03.16 @ 3:45 PM EST

RNC Data Director Touts New Voter Targeting Approach in Iowa

RNC Data Director Touts New Voter Targeting Approach in Iowa

02.01.16 @ 7:00 PM EST

GOP Groups Spend More Than $1 Million on Super Bowl TV Spots

GOP Groups Spend More Than $1 Million on Super Bowl TV Spots

02.01.16 @ 12:00 PM EST

Much-Hyped Data Firm's Promise Could Be Tested in Iowa

Much-Hyped Data Firm's Promise Could Be Tested in Iowa

02.01.16 @ 7:00 AM EST

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Less Than Half of Consumers Are OK With Swapping Data for Deals

Less Than Half of Consumers Are OK With Swapping Data for Deals

01.15.16 @ 11:26 AM EST

FTC Keeps Pressure on Data Privacy Issues with Thursday Event

FTC Keeps Pressure on Data Privacy Issues with Thursday Event

01.13.16 @ 6:23 PM EST

Carson Camp Takes Risk With New Faith-Based Communications Director

Carson Camp Takes Risk With New Faith-Based Communications Director

01.11.16 @ 4:30 PM EST

Data-Driven Targeting of Vulnerable Groups? Be Careful, Says FTC

Data-Driven Targeting of Vulnerable Groups? Be Careful, Says FTC

01.07.16 @ 2:13 PM EST

With AddThis Buy, Oracle Gets Pipeline to Continually Updated Audience Data

With AddThis Buy, Oracle Gets Pipeline to Continually Updated Audience Data

01.05.16 @ 3:04 PM EST

Political Campaigns Face Hacking Threat That Goes Beyond Voter Data

Political Campaigns Face Hacking Threat That Goes Beyond Voter Data

12.23.15 @ 11:00 AM EST

Mobile Beacons to Explode, but They Aren't a Silver Bullet for Tracking

Mobile Beacons to Explode, but They Aren't a Silver Bullet for Tracking

12.22.15 @ 9:30 AM EST

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