Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
Social-Data Firm Janrain Acquires Social-Tech Company Arktan

Social-Data Firm Janrain Acquires Social-Tech Company Arktan

12.16.14 @ 9:00 AM EST

New FTC Tech Chief Wants to Get His Hands Dirty with Code

New FTC Tech Chief Wants to Get His Hands Dirty with Code

12.16.14 @ 6:45 AM EST

Why Omnicom Bought Another D.C. Agency

Why Omnicom Bought Another D.C. Agency

12.12.14 @ 7:00 AM EST

Study Uses Data to Track Consumer Emotions When They Buy

12.11.14 @ 10:30 AM EST

How Data Helped New Jersey's First Black Congresswoman Win 61%

How Data Helped New Jersey's First Black Congresswoman Win 61%

12.09.14 @ 11:15 AM EST

Industry Group Lays Out Principles for Internet of Things

Industry Group Lays Out Principles for Internet of Things

12.04.14 @ 6:45 AM EST

Sharing Data Easier Said Than Done for Brands

Sharing Data Easier Said Than Done for Brands

12.02.14 @ 11:15 AM EST

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Post Election, Campaigns Try to Link Targeted Ads to Actual Votes

Post Election, Campaigns Try to Link Targeted Ads to Actual Votes

11.24.14 @ 7:00 AM EST

Democrats Stay on Sidelines as Right Wing Groups Attack Landrieu with Runoff Ads

Democrats Stay on Sidelines as Right Wing Groups Attack Landrieu with Runoff Ads

11.18.14 @ 1:00 PM EST

Ford, GM and Others to Adopt Auto Data Privacy Rules

Ford, GM and Others to Adopt Auto Data Privacy Rules

11.14.14 @ 7:50 AM EST

To Catch a Marketer: How This Law Enforcement Data Firm Moved Into the Ad World

To Catch a Marketer: How This Law Enforcement Data Firm Moved Into the Ad World

11.13.14 @ 7:00 AM EST

Consumers Want Government to Tighten Regulations for Advertisers, Pew Study Says

Consumers Want Government to Tighten Regulations for Advertisers, Pew Study Says

11.12.14 @ 10:00 AM EST

This Super PAC Founded by Democratic Money Could Back a Republican in 2016

This Super PAC Founded by Democratic Money Could Back a Republican in 2016

11.12.14 @ 6:45 AM EST

Democratic Super PACs Spent Big in Election's Final Days

Democratic Super PACs Spent Big in Election's Final Days

11.10.14 @ 5:02 PM EST

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