Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
From Eye Shadow to Raccoon Eyes: This Data Chief Solves Problems

From Eye Shadow to Raccoon Eyes: This Data Chief Solves Problems

04.22.14 @ 10:30 AM EDT

Seeing Opportunity With Data-Haunted Marketers, Evidon Changes Name to Ghostery

Seeing Opportunity With Data-Haunted Marketers, Evidon Changes Name to Ghostery

04.21.14 @ 12:30 PM EDT

Facebook Won't Use Data from New Friend Location Tool for Ads

Facebook Won't Use Data from New Friend Location Tool for Ads

04.17.14 @ 3:58 PM EDT

Four Things CMOs Can Do to Protect Data Privacy

Four Things CMOs Can Do to Protect Data Privacy

04.15.14 @ 11:00 AM EDT

In Gnip Buy, Twitter Grabs Control of Key Data Middleman

In Gnip Buy, Twitter Grabs Control of Key Data Middleman

04.15.14 @ 10:24 AM EDT

Why Obama's Data Could Be Too Much for Many Dem Candidates

Why Obama's Data Could Be Too Much for Many Dem Candidates

04.15.14 @ 7:00 AM EDT

Epicurious Partners With inMarket to Use In-Store Tracking Beacons

Epicurious Partners With inMarket to Use In-Store Tracking Beacons

04.15.14 @ 6:30 AM EDT

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Inside the Case for First-Party Data

Inside the Case for First-Party Data

03.25.14 @ 9:30 AM EDT

PayPal to Connect Mobile Ads to In-Store Visits

PayPal to Connect Mobile Ads to In-Store Visits

03.21.14 @ 4:07 PM EDT

GOP: 'Honey Badger' Data Fueled Absentee Surge in Florida Special Election

GOP: 'Honey Badger' Data Fueled Absentee Surge in Florida Special Election

03.20.14 @ 2:00 PM EDT

Coming: TV Ads That Target the Grocery Cart

Coming: TV Ads That Target the Grocery Cart

03.18.14 @ 12:10 PM EDT

FTC Settles With Rent-to-Own Firm It Says Rented Out Laptops Running Spyware

FTC Settles With Rent-to-Own Firm It Says Rented Out Laptops Running Spyware

03.12.14 @ 4:40 PM EDT

ICYMI: Data Brokers Get Slammed by '60 Minutes'

ICYMI: Data Brokers Get Slammed by '60 Minutes'

03.10.14 @ 4:30 PM EDT

Data Evangelists Descend on Conservative Confab

Data Evangelists Descend on Conservative Confab

03.07.14 @ 5:00 PM EST

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