Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
China's Citizen-Behavior Data Grab Is a Cautionary Tale for U.S.

China's Citizen-Behavior Data Grab Is a Cautionary Tale for U.S.

12.01.16 @ 1:30 PM EST

Report: Data On-Boarding Sector Could Hit $1 Billion by 2020

Report: Data On-Boarding Sector Could Hit $1 Billion by 2020

11.30.16 @ 4:30 PM EST

GroupM Integrates Data on Billions of Consumers in One New Platform

GroupM Integrates Data on Billions of Consumers in One New Platform

11.29.16 @ 8:00 AM EST

How This Lawn-Tool Maker Found Greener Shopper-Data Grass

How This Lawn-Tool Maker Found Greener Shopper-Data Grass

11.28.16 @ 10:00 AM EST

Vistar Enhances Out-of-Home Targeting With Brands' Own Data

Vistar Enhances Out-of-Home Targeting With Brands' Own Data

11.23.16 @ 12:50 PM EST

FTC Finalizes Settlement With Warner Bros. Over Secret Influencer Marketing

FTC Finalizes Settlement With Warner Bros. Over Secret Influencer Marketing

11.21.16 @ 4:11 PM EST

Acxiom's LiveRamp Buys Two Publisher Data Firms in Race to I.D. Consumers Across Devices

Acxiom's LiveRamp Buys Two Publisher Data Firms in Race to I.D. Consumers Across Devices

11.17.16 @ 6:20 PM EST

Wunderman's Mark Read on Data: Beware Too Much of a Good Thing

Wunderman's Mark Read on Data: Beware Too Much of a Good Thing

11.15.16 @ 12:15 PM EST

A Clinton Fundraiser on Trump's Win, Corporate CRM and Campaign Finance Reform

A Clinton Fundraiser on Trump's Win, Corporate CRM and Campaign Finance Reform

11.11.16 @ 2:13 PM EST

Trump Camp Says It Capitalized on Early Voting Data

Trump Camp Says It Capitalized on Early Voting Data

11.09.16 @ 3:44 PM EST

Airport Location Sensors Provide New Advertising Potential

Airport Location Sensors Provide New Advertising Potential

11.07.16 @ 1:15 PM EST

Cracking the Code of the Elusive Infrequent Latino Voter

Cracking the Code of the Elusive Infrequent Latino Voter

11.07.16 @ 7:00 AM EST

The Clintons Have an Old Friend in Data Giant Acxiom

The Clintons Have an Old Friend in Data Giant Acxiom

11.04.16 @ 10:15 AM EDT

Priorities USA Bets on Mobile-Only GOTV Ads for Latinos and Black Voters

Priorities USA Bets on Mobile-Only GOTV Ads for Latinos and Black Voters

11.04.16 @ 7:00 AM EDT

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