Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
Trump's First Fundraising Email Had a 60% Spam Rate

Trump's First Fundraising Email Had a 60% Spam Rate

06.23.16 @ 5:00 PM EDT

Trump Spent on Data, Organizing and Ads, but Signs of Unsophistication Remain

Trump Spent on Data, Organizing and Ads, but Signs of Unsophistication Remain

06.23.16 @ 11:27 AM EDT

Mobile Ad Network InMobi Settles FTC Allegations of Rampant Tracking Without Permission

Mobile Ad Network InMobi Settles FTC Allegations of Rampant Tracking Without Permission

06.22.16 @ 2:58 PM EDT

MoveOn's Anti-Trump Video With Warren Is First From Video Lab

MoveOn's Anti-Trump Video With Warren Is First From Video Lab

06.22.16 @ 7:00 AM EDT

Cable TV Sees 2.8M Political Spots Since January

Cable TV Sees 2.8M Political Spots Since January

06.18.16 @ 9:00 AM EDT

Obama Digital Ad Vet Questions Value of Too Many Data-Driven Ads

Obama Digital Ad Vet Questions Value of Too Many Data-Driven Ads

06.16.16 @ 7:00 PM EDT

Financial Reform Gave Banks a Reason to Cozy Up to Merchant Rewards

Financial Reform Gave Banks a Reason to Cozy Up to Merchant Rewards

06.15.16 @ 10:14 AM EDT

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Sanders Uses Rally Live-Stream in Ads to Appeal to Millennials

Sanders Uses Rally Live-Stream in Ads to Appeal to Millennials

06.07.16 @ 9:00 AM EDT

BuzzFeed Backs Out of Ad Plans With RNC

BuzzFeed Backs Out of Ad Plans With RNC

06.06.16 @ 1:45 PM EDT

How Yahoo Could Help Verizon or AT&T Monetize Their Data

How Yahoo Could Help Verizon or AT&T Monetize Their Data

06.03.16 @ 1:45 PM EDT

Sanders Web Ads Dry Up as Clinton Pushes Party Unity

Sanders Web Ads Dry Up as Clinton Pushes Party Unity

06.02.16 @ 12:13 PM EDT

Ad Groups Tell FCC That Privacy Self-Regulation Works, Data Marketing Creates Jobs

Ad Groups Tell FCC That Privacy Self-Regulation Works, Data Marketing Creates Jobs

05.31.16 @ 3:06 PM EDT

Political Data Firms Recalibrating for Clinton Republicans, Trump Democrats and High Negatives

Political Data Firms Recalibrating for Clinton Republicans, Trump Democrats and High Negatives

05.27.16 @ 7:00 AM EDT

FTC Plans New Look at Privacy and Ad Disclosure

FTC Plans New Look at Privacy and Ad Disclosure

05.26.16 @ 5:33 PM EDT

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