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Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
Mobile Tracking Firm Nomi Gets FTC Wrist-Slap

Mobile Tracking Firm Nomi Gets FTC Wrist-Slap

04.23.15 @ 1:45 PM EDT

With Some Advertisers Out, New York Mets Try Tech to Attract New Sponsor Dollars

With Some Advertisers Out, New York Mets Try Tech to Attract New Sponsor Dollars

04.22.15 @ 7:00 AM EDT

Former Acxiom Revenue Chief Lands CEO Role at Verve Mobile

Former Acxiom Revenue Chief Lands CEO Role at Verve Mobile

04.21.15 @ 1:34 PM EDT

How Special K Started a Data-Focused Trend for Kellogg at the Upfronts

How Special K Started a Data-Focused Trend for Kellogg at the Upfronts

04.21.15 @ 11:00 AM EDT

Merkle Will Spend $1 Billion on Acquisitions in Next Five Years

Merkle Will Spend $1 Billion on Acquisitions in Next Five Years

04.16.15 @ 7:00 AM EDT

The Super PAC Big Data Election: Ready for Hillary Was Just the Beginning

The Super PAC Big Data Election: Ready for Hillary Was Just the Beginning

04.13.15 @ 10:45 AM EDT

Subway, TGI Fridays Top the Loyalty Food Chain

Subway, TGI Fridays Top the Loyalty Food Chain

04.09.15 @ 7:00 AM EDT

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For Politicians, Custom Data Is Key to Reaching Ethnic Voters

For Politicians, Custom Data Is Key to Reaching Ethnic Voters

04.06.15 @ 7:00 AM EDT

Mobile Data Firm PlaceIQ Adds Addressable TV to Cross-Media Mission

Mobile Data Firm PlaceIQ Adds Addressable TV to Cross-Media Mission

04.02.15 @ 11:30 AM EDT

Amazon Latest to Ditch Data Conference to Boycott Indiana

Amazon Latest to Ditch Data Conference to Boycott Indiana

03.31.15 @ 8:00 PM EDT

Mindshare's New Data Chief: Media Mix Modeling Is not Dead

Mindshare's New Data Chief: Media Mix Modeling Is not Dead

03.31.15 @ 12:15 PM EDT

How Companies Put a Dollar Value on Loyalty, and Why They Do It

How Companies Put a Dollar Value on Loyalty, and Why They Do It

03.27.15 @ 7:00 AM EDT

RadioShack Customer Data Sale Is More Common Than You Think

RadioShack Customer Data Sale Is More Common Than You Think

03.26.15 @ 11:00 AM EDT

Why Fort Worth Sent Billy Bob's Texas Line Dancers to St. Louis

Why Fort Worth Sent Billy Bob's Texas Line Dancers to St. Louis

03.24.15 @ 11:00 AM EDT

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