Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
How Companies Put a Dollar Value on Loyalty, and Why They Do It

How Companies Put a Dollar Value on Loyalty, and Why They Do It

03.27.15 @ 7:00 AM EDT

RadioShack Customer Data Sale Is More Common Than You Think

RadioShack Customer Data Sale Is More Common Than You Think

03.26.15 @ 11:00 AM EDT

Why Fort Worth Sent Billy Bob's Texas Line Dancers to St. Louis

Why Fort Worth Sent Billy Bob's Texas Line Dancers to St. Louis

03.24.15 @ 11:00 AM EDT

Identity Crisis: Data Services Firms Aren't Sure What They Want to Be

Identity Crisis: Data Services Firms Aren't Sure What They Want to Be

03.24.15 @ 7:00 AM EDT

Ted Cruz Gets First Tech Fail Out of the Way

Ted Cruz Gets First Tech Fail Out of the Way

03.23.15 @ 1:20 PM EDT

Sophisticated Health Data Industry Needs Self-Reflection

Sophisticated Health Data Industry Needs Self-Reflection

03.23.15 @ 7:00 AM EDT

Mall of Injustice? Mall of America Takes Tracking to Whole New Level

Mall of Injustice? Mall of America Takes Tracking to Whole New Level

03.20.15 @ 8:45 AM EDT

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Twitter Follows Facebook, Adds Purchase-Based Targeting

Twitter Follows Facebook, Adds Purchase-Based Targeting

03.05.15 @ 2:00 PM EST

Experian's Newest CMO Aims to Focus on Consumers

Experian's Newest CMO Aims to Focus on Consumers

02.26.15 @ 7:00 AM EST

Why Acxiom Killed AOS and Used LiveRamp Name for New Platform

Why Acxiom Killed AOS and Used LiveRamp Name for New Platform

02.24.15 @ 7:00 AM EST

Eharmony's Love for Data Goes Beyond Dating; It's Good for Marketing, Too

Eharmony's Love for Data Goes Beyond Dating; It's Good for Marketing, Too

02.18.15 @ 7:00 AM EST

For Your Consideration: How Data Analysis Was Used in Oscar Race

For Your Consideration: How Data Analysis Was Used in Oscar Race

02.17.15 @ 7:00 AM EST

How One College Is Using Tech to Grow Sports Beyond Football

How One College Is Using Tech to Grow Sports Beyond Football

02.13.15 @ 7:00 AM EST

An Attribution Standard? IPG, Horizon, Digitas and Others Agree to Use One Firm

An Attribution Standard? IPG, Horizon, Digitas and Others Agree to Use One Firm

02.11.15 @ 9:30 AM EST

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