Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
How a Rally on Reddit Helped Generate Huge Turnout for Sanders in Wisconsin

How a Rally on Reddit Helped Generate Huge Turnout for Sanders in Wisconsin

07.02.15 @ 11:45 AM EDT

Brands Must Be Transparent on Data Tracking: Study

Brands Must Be Transparent on Data Tracking: Study

06.30.15 @ 12:15 PM EDT

Mobile Trackers at Shops and Bars Pay For Parking

Mobile Trackers at Shops and Bars Pay For Parking

06.26.15 @ 10:00 AM EDT

Even the Sponsors Are Paying for New York Mets' Shabby Play

Even the Sponsors Are Paying for New York Mets' Shabby Play

06.25.15 @ 4:06 PM EDT

Your Ketchup Is Sending You A Facebook Message

Your Ketchup Is Sending You A Facebook Message

06.25.15 @ 10:00 AM EDT

Merkle Lures Razorfish Chief Operating Officer Komasinski

Merkle Lures Razorfish Chief Operating Officer Komasinski

06.22.15 @ 3:57 PM EDT

FCC Telemarketing Rule Changes Could Mean More Advertiser Vigilance

FCC Telemarketing Rule Changes Could Mean More Advertiser Vigilance

06.19.15 @ 5:21 PM EDT

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Dunkin' Donuts CMO Discusses the Risky Move to Mobile Loyalty

Dunkin' Donuts CMO Discusses the Risky Move to Mobile Loyalty

06.12.15 @ 7:00 AM EDT

iHeartMedia Invests in Unified for Custom Data Staff and Products

iHeartMedia Invests in Unified for Custom Data Staff and Products

06.11.15 @ 11:00 AM EDT

Verve Mobile Acquisition of Startup Fosbury Signals More Beacon Buys to Come

Verve Mobile Acquisition of Startup Fosbury Signals More Beacon Buys to Come

06.10.15 @ 11:00 AM EDT

Internet of Things Data Could Fuel Ad Targeting

Internet of Things Data Could Fuel Ad Targeting

06.08.15 @ 7:00 AM EDT

Apple CEO Tim Cook Admonishes Silicon Valley Data Gluttons

Apple CEO Tim Cook Admonishes Silicon Valley Data Gluttons

06.05.15 @ 3:45 PM EDT

Programmatic Buying Coming to the Political Arena in 2016

Programmatic Buying Coming to the Political Arena in 2016

06.03.15 @ 7:00 AM EDT

Oracle Partners With Ghostery to Let Clients Hunt for Data Leaks

Oracle Partners With Ghostery to Let Clients Hunt for Data Leaks

06.02.15 @ 10:00 AM EDT

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