Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
Experian's Newest CMO Aims to Focus on Consumers

Experian's Newest CMO Aims to Focus on Consumers

02.26.15 @ 7:00 AM EST

Why Acxiom Killed AOS and Used LiveRamp Name for New Platform

Why Acxiom Killed AOS and Used LiveRamp Name for New Platform

02.24.15 @ 7:00 AM EST

Eharmony's Love for Data Goes Beyond Dating; It's Good for Marketing, Too

Eharmony's Love for Data Goes Beyond Dating; It's Good for Marketing, Too

02.18.15 @ 7:00 AM EST

For Your Consideration: How Data Analysis Was Used in Oscar Race

For Your Consideration: How Data Analysis Was Used in Oscar Race

02.17.15 @ 7:00 AM EST

How One College Is Using Tech to Grow Sports Beyond Football

How One College Is Using Tech to Grow Sports Beyond Football

02.13.15 @ 7:00 AM EST

An Attribution Standard? IPG, Horizon, Digitas and Others Agree to Use One Firm

An Attribution Standard? IPG, Horizon, Digitas and Others Agree to Use One Firm

02.11.15 @ 9:30 AM EST

Healthcare.gov and State Sites Still Crawling With Ad Trackers

Healthcare.gov and State Sites Still Crawling With Ad Trackers

02.05.15 @ 7:00 AM EST

Advertisement
Data Helps Russell Simmons' Label Pluck Stars from Obscurity

Data Helps Russell Simmons' Label Pluck Stars from Obscurity

01.28.15 @ 1:00 PM EST

Break Out the Party Hats and Confetti: It's Data Privacy Day!

Break Out the Party Hats and Confetti: It's Data Privacy Day!

01.28.15 @ 10:34 AM EST

House and FTC Reinforce Push for Federal Data Security Law

House and FTC Reinforce Push for Federal Data Security Law

01.27.15 @ 1:05 PM EST

Social-TV Study: Twitter Wins While Watching, But ...

Social-TV Study: Twitter Wins While Watching, But ...

01.22.15 @ 11:45 AM EST

Deal Gives Rentrak Credit-Card-Level Spending Data from Kantar

Deal Gives Rentrak Credit-Card-Level Spending Data from Kantar

01.21.15 @ 6:30 AM EST

IAB Survey: Marketers Using a Hodge-Podge of Data-Tech Tools

IAB Survey: Marketers Using a Hodge-Podge of Data-Tech Tools

01.20.15 @ 10:00 AM EST

Acxiom Revenue Chief Nada Stirratt Steps Down

Acxiom Revenue Chief Nada Stirratt Steps Down

01.13.15 @ 1:15 PM EST

Latest Tweets

Follow on Twitter