Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
Champion of Do-Not-Track Praises Senate's Vote to End ISP Privacy Rules

Champion of Do-Not-Track Praises Senate's Vote to End ISP Privacy Rules

03.23.17 @ 3:30 PM EDT

Reality Check: Marketers Can Hear Your TV -- But Not How You Might Think

Reality Check: Marketers Can Hear Your TV -- But Not How You Might Think

03.23.17 @ 7:00 AM EDT

Swapping Ski Audiences: K2 Gives Retailers Access to Its Visitors

Swapping Ski Audiences: K2 Gives Retailers Access to Its Visitors

03.21.17 @ 12:35 PM EDT

What's Driving Ad Tech's Newfound Sense of Civic Duty on Travel Ban and Beyond

What's Driving Ad Tech's Newfound Sense of Civic Duty on Travel Ban and Beyond

03.17.17 @ 1:00 PM EDT

Ad Costs May Vary for Fast Food and Retailers for xAd's Location Data Model

Ad Costs May Vary for Fast Food and Retailers for xAd's Location Data Model

03.16.17 @ 6:30 PM EDT

Crafty Retailer Jo-Ann Fabric Aims to Retarget Its In-Store Wi-Fi Users

Crafty Retailer Jo-Ann Fabric Aims to Retarget Its In-Store Wi-Fi Users

03.15.17 @ 9:00 AM EDT

Ad Groups Back Repeal of Near-Dead FCC Privacy Rules

Ad Groups Back Repeal of Near-Dead FCC Privacy Rules

03.13.17 @ 3:30 PM EDT

3 Mini Case Studies Show How Location Data Is Moving Marketing

3 Mini Case Studies Show How Location Data Is Moving Marketing

03.08.17 @ 7:00 AM EST

Simulmedia Partners With LiveRamp for Easier TV-to-Digital Attribution

Simulmedia Partners With LiveRamp for Easier TV-to-Digital Attribution

03.07.17 @ 12:30 PM EST

Location Data 2.0? How Goodwill and Other Brands Are Ushering It in

Location Data 2.0? How Goodwill and Other Brands Are Ushering It in

03.02.17 @ 1:25 PM EST

Why Data Targeting Was a Natural Fit for Cotton Marketers

Why Data Targeting Was a Natural Fit for Cotton Marketers

02.23.17 @ 9:00 AM EST

Though Not Scientific, Trump's Media Survey Reinforces Resentment of Press

Though Not Scientific, Trump's Media Survey Reinforces Resentment of Press

02.17.17 @ 7:15 PM EST

Inside the Health Data Industry's Opaque Diagnosis: A Q&A With Author of 'Our Bodies, Our Data'

Inside the Health Data Industry's Opaque Diagnosis: A Q&A With Author of 'Our Bodies, Our Data'

02.17.17 @ 7:00 AM EST

On Data Patrol: How Digital Ad Watchdogs Do Their Increasingly Complex Job

On Data Patrol: How Digital Ad Watchdogs Do Their Increasingly Complex Job

02.16.17 @ 7:00 AM EST

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