Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
Ex-GOP Chief Tech Officer Has a Political Data Startup

Ex-GOP Chief Tech Officer Has a Political Data Startup

07.24.15 @ 10:55 AM EDT

RNC Launches Black-Voter Data-Collection Effort in Ohio

RNC Launches Black-Voter Data-Collection Effort in Ohio

07.23.15 @ 11:30 AM EDT

Why a Stacked GOP Primary Doesn't Mean More TV Dollars

Why a Stacked GOP Primary Doesn't Mean More TV Dollars

07.20.15 @ 6:34 PM EDT

Do Not Track Is Finally Coming, but not as Originally Planned

Do Not Track Is Finally Coming, but not as Originally Planned

07.17.15 @ 2:35 PM EDT

Tsunami of Offline Customer Data Is Flowing to the Web

Tsunami of Offline Customer Data Is Flowing to the Web

07.16.15 @ 11:15 AM EDT

Tumblr Adds New Data Partner as Marketers Race to Interpret Social Images

Tumblr Adds New Data Partner as Marketers Race to Interpret Social Images

07.14.15 @ 9:00 AM EDT

Industry Vet David Karnstedt to Head Data Startup Quantifind as CEO

Industry Vet David Karnstedt to Head Data Startup Quantifind as CEO

07.08.15 @ 2:00 PM EDT

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How a Rally on Reddit Helped Generate Huge Turnout for Sanders in Wisconsin

How a Rally on Reddit Helped Generate Huge Turnout for Sanders in Wisconsin

07.02.15 @ 11:45 AM EDT

Brands Must Be Transparent on Data Tracking: Study

Brands Must Be Transparent on Data Tracking: Study

06.30.15 @ 12:15 PM EDT

Mobile Trackers at Shops and Bars Pay For Parking

Mobile Trackers at Shops and Bars Pay For Parking

06.26.15 @ 10:00 AM EDT

Even the Sponsors Are Paying for New York Mets' Shabby Play

Even the Sponsors Are Paying for New York Mets' Shabby Play

06.25.15 @ 4:06 PM EDT

Your Ketchup Is Sending You A Facebook Message

Your Ketchup Is Sending You A Facebook Message

06.25.15 @ 10:00 AM EDT

Merkle Lures Razorfish Chief Operating Officer Komasinski

Merkle Lures Razorfish Chief Operating Officer Komasinski

06.22.15 @ 3:57 PM EDT

FCC Telemarketing Rule Changes Could Mean More Advertiser Vigilance

FCC Telemarketing Rule Changes Could Mean More Advertiser Vigilance

06.19.15 @ 5:21 PM EDT

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