Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
Why Data Targeting Was a Natural Fit for Cotton Marketers

Why Data Targeting Was a Natural Fit for Cotton Marketers

02.23.17 @ 9:00 AM EST

Though Not Scientific, Trump's Media Survey Reinforces Resentment of Press

Though Not Scientific, Trump's Media Survey Reinforces Resentment of Press

02.17.17 @ 7:15 PM EST

Inside the Health Data Industry's Opaque Diagnosis: A Q&A With Author of 'Our Bodies, Our Data'

Inside the Health Data Industry's Opaque Diagnosis: A Q&A With Author of 'Our Bodies, Our Data'

02.17.17 @ 7:00 AM EST

On Data Patrol: How Digital Ad Watchdogs Do Their Increasingly Complex Job

On Data Patrol: How Digital Ad Watchdogs Do Their Increasingly Complex Job

02.16.17 @ 7:00 AM EST

Trump PAC Keeps Spending to Push Supporters to Call Senators

Trump PAC Keeps Spending to Push Supporters to Call Senators

02.16.17 @ 7:00 AM EST

Inbound Phone Calls Rise Again as Sales Channel, Challenging Marketers That Track ROI Elsewhere

Inbound Phone Calls Rise Again as Sales Channel, Challenging Marketers That Track ROI Elsewhere

02.13.17 @ 7:00 AM EST

Ad Dollars Help Fuel Proliferation of Beacons and Proximity Sensors

Ad Dollars Help Fuel Proliferation of Beacons and Proximity Sensors

02.10.17 @ 4:00 PM EST

Epsilon and Others Scramble for Alexa Data from Amazon

Epsilon and Others Scramble for Alexa Data from Amazon

02.07.17 @ 7:00 AM EST

Ad Tech Firms Rocket Fuel, Turn and MediaMath Oppose Immigration Ban

Ad Tech Firms Rocket Fuel, Turn and MediaMath Oppose Immigration Ban

02.06.17 @ 1:42 PM EST

Inside the Clinton Campaign's TV Data Strategy

Inside the Clinton Campaign's TV Data Strategy

02.02.17 @ 7:00 AM EST

No Shortage of Obamacare Ads Despite Trump Ad Shutdown

No Shortage of Obamacare Ads Despite Trump Ad Shutdown

01.30.17 @ 3:20 PM EST

New FTC Chair Has Warned Against Stricter Privacy Rules

New FTC Chair Has Warned Against Stricter Privacy Rules

01.26.17 @ 2:17 PM EST

New FCC Chair Opposed Controversial ISP Privacy Rules

New FCC Chair Opposed Controversial ISP Privacy Rules

01.24.17 @ 12:45 PM EST

Acxiom Expands NinthDecimal Location Data Partnership

Acxiom Expands NinthDecimal Location Data Partnership

01.24.17 @ 8:00 AM EST

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