Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
Carrefour France Deploys its Shopper Loyalty Data to Target Cuba Libre Ads Online

Carrefour France Deploys its Shopper Loyalty Data to Target Cuba Libre Ads Online

05.25.16 @ 10:30 AM EDT

Mercedes-Benz Uses Tough-to-Get Telco Data to Target Ads for the E-Class

Mercedes-Benz Uses Tough-to-Get Telco Data to Target Ads for the E-Class

05.24.16 @ 7:00 AM EDT

RNC Reserves an Unprecedented $150 Million in Digital Video Ads

RNC Reserves an Unprecedented $150 Million in Digital Video Ads

05.20.16 @ 7:00 AM EDT

Supreme Court Sets High Bar for Lawsuits Over Bad Consumer Data

Supreme Court Sets High Bar for Lawsuits Over Bad Consumer Data

05.17.16 @ 2:25 PM EDT

A Hub for Mobile Beacon Data, Unacast Aims to Woo Brands

A Hub for Mobile Beacon Data, Unacast Aims to Woo Brands

05.17.16 @ 11:00 AM EDT

Ferrara Puts Organic Gummy Bears and Data at Center of Its Growth Strategy

Ferrara Puts Organic Gummy Bears and Data at Center of Its Growth Strategy

05.12.16 @ 11:00 AM EDT

Adobe Adds Mobile Location Data to Its Audience Platform

Adobe Adds Mobile Location Data to Its Audience Platform

05.10.16 @ 9:30 AM EDT

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MGM Resorts Upgrades to Integrated Customer Data

MGM Resorts Upgrades to Integrated Customer Data

05.09.16 @ 7:00 AM EDT

Cruz Loss Shows Data Can't Win 'Em All

Cruz Loss Shows Data Can't Win 'Em All

05.05.16 @ 10:30 AM EDT

Q&A With Esurance CMO Alan Gellman

Q&A With Esurance CMO Alan Gellman

04.29.16 @ 7:00 AM EDT

Proximity Sensors in Stores and Elsewhere Surge, New Report Suggests

Proximity Sensors in Stores and Elsewhere Surge, New Report Suggests

04.21.16 @ 8:00 AM EDT

Merkle Ties Emotions to Consumer Data for Under Armour

Merkle Ties Emotions to Consumer Data for Under Armour

04.20.16 @ 11:45 AM EDT

RNC's Voter Data Provider Teams Up With Google, Facebook and Other Ad Firms

RNC's Voter Data Provider Teams Up With Google, Facebook and Other Ad Firms

04.15.16 @ 7:00 AM EDT

Clinton and Sanders Using Addressable Advertising in New York Market

Clinton and Sanders Using Addressable Advertising in New York Market

04.14.16 @ 7:00 AM EDT

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