Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
CBS Outdoor Seeks New Data to Track Who's Driving By Its Billboards

CBS Outdoor Seeks New Data to Track Who's Driving By Its Billboards

10.28.14 @ 1:00 PM EDT

A Data Lab Rat in the Big City: Why Trackers Couldn't Trap This City Dweller

A Data Lab Rat in the Big City: Why Trackers Couldn't Trap This City Dweller

10.27.14 @ 7:00 AM EDT

NAI Head Marc Groman Exits; FTC Ramps Up Privacy Focus with New CTO

NAI Head Marc Groman Exits; FTC Ramps Up Privacy Focus with New CTO

10.22.14 @ 11:00 AM EDT

Why Political Data Is a Complete Mess

Why Political Data Is a Complete Mess

10.06.14 @ 10:00 AM EDT

'Privacy-by-Design' Is Crucial, but Not Easy or Cheap

'Privacy-by-Design' Is Crucial, but Not Easy or Cheap

10.06.14 @ 9:35 AM EDT

FTC Chair: Don't Use Bogus Research to Back Health Claims

FTC Chair: Don't Use Bogus Research to Back Health Claims

09.29.14 @ 1:20 PM EDT

FTC Warns 60 Top Advertisers About Ad Disclosure Flaws

FTC Warns 60 Top Advertisers About Ad Disclosure Flaws

09.23.14 @ 4:01 PM EDT

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Epsilon CEO: Buying Conversant Will Help Connect Cross-Channel Dots

Epsilon CEO: Buying Conversant Will Help Connect Cross-Channel Dots

09.16.14 @ 11:30 AM EDT

FTC to Hold Workshop on Pros and Cons of Big Data Today

FTC to Hold Workshop on Pros and Cons of Big Data Today

09.15.14 @ 10:00 AM EDT

Ebay Stitches Together Commerce Marketing Platform from Acquired Tech

Ebay Stitches Together Commerce Marketing Platform from Acquired Tech

09.15.14 @ 9:00 AM EDT

Net-Neutrality Activists Stage Internet Slowdown -- but It's Only Symbolic

Net-Neutrality Activists Stage Internet Slowdown -- but It's Only Symbolic

09.10.14 @ 11:45 AM EDT

MasterCard CMO Talks Brand Transition From Credit Cards to Wearables

MasterCard CMO Talks Brand Transition From Credit Cards to Wearables

09.09.14 @ 7:00 AM EDT

In Politics, Partisanship Pays Off for Some Tech Companies

In Politics, Partisanship Pays Off for Some Tech Companies

09.08.14 @ 7:00 AM EDT

FTC Snags Google in $19 Million Mobile-App Settlement

FTC Snags Google in $19 Million Mobile-App Settlement

09.04.14 @ 2:18 PM EDT

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