Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
Here's What Happened to Ogilvy Vet and Data Evangelist Dimitri Maex

Here's What Happened to Ogilvy Vet and Data Evangelist Dimitri Maex

09.29.16 @ 7:00 AM EDT

Here's What's Behind Acxiom's Growth and Increased Investor Interest

Here's What's Behind Acxiom's Growth and Increased Investor Interest

09.27.16 @ 12:25 PM EDT

Visa's Data Tie-up With Oracle Open to All Visa Merchants

Visa's Data Tie-up With Oracle Open to All Visa Merchants

09.27.16 @ 8:00 AM EDT

Trump Camp and RNC Say This Facebook Ad Onslaught Was Risky

Trump Camp and RNC Say This Facebook Ad Onslaught Was Risky

09.26.16 @ 2:00 PM EDT

Mobile Data Marketplace Creates Direct Path From App to Dollars

Mobile Data Marketplace Creates Direct Path From App to Dollars

09.22.16 @ 7:00 AM EDT

'Reluctant Republicans' Targeted With New Voter Models and Addressable TV

'Reluctant Republicans' Targeted With New Voter Models and Addressable TV

09.20.16 @ 2:05 PM EDT

Clinton's Digital Shop Acquires Agency Run by Obama Heavyweights

Clinton's Digital Shop Acquires Agency Run by Obama Heavyweights

09.15.16 @ 6:00 AM EDT

Clinton Campaign Busts Out Issue Ads Online, Economy First

Clinton Campaign Busts Out Issue Ads Online, Economy First

09.07.16 @ 7:00 AM EDT

GOP PAC Invests in Data to Prevent House Flipping Democratic Wins

GOP PAC Invests in Data to Prevent House Flipping Democratic Wins

09.06.16 @ 10:00 AM EDT

Koch Brothers, Others Spend Nearly $5 Million to Attack Evan Bayh

Koch Brothers, Others Spend Nearly $5 Million to Attack Evan Bayh

09.02.16 @ 7:00 AM EDT

Putin's Party Accused of Calling Voters Illegally

Putin's Party Accused of Calling Voters Illegally

09.01.16 @ 7:00 AM EDT

Privacy Groups Pounce on WhatsApp Data Handover to Facebook

Privacy Groups Pounce on WhatsApp Data Handover to Facebook

08.29.16 @ 5:15 PM EDT

Trump PAC Says 1-800 Ad Approach Is Building Supporter Data

Trump PAC Says 1-800 Ad Approach Is Building Supporter Data

08.29.16 @ 7:00 AM EDT

Is Your Local Macy's on the Closures List?

Is Your Local Macy's on the Closures List?

08.25.16 @ 7:00 AM EDT

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