Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
LinkedIn Gives Access to B-to-B Insights Through DataSift Deal

LinkedIn Gives Access to B-to-B Insights Through DataSift Deal

01.18.17 @ 12:52 PM EST

Former Xaxis COO Invests in Telco Data Firm Zeotap

Former Xaxis COO Invests in Telco Data Firm Zeotap

01.17.17 @ 4:15 PM EST

How This Regional Toyota Marketer Connected TV Ads to Dealer Visits

How This Regional Toyota Marketer Connected TV Ads to Dealer Visits

01.12.17 @ 7:00 AM EST

Mozilla's Holiday Brand Project Was a Data Privacy Pop-up in NYC

Mozilla's Holiday Brand Project Was a Data Privacy Pop-up in NYC

01.11.17 @ 7:00 AM EST

FTC's Cross-Device Study Reveals Opacity of Data-Sharing Practices

FTC's Cross-Device Study Reveals Opacity of Data-Sharing Practices

01.06.17 @ 7:00 AM EST

FTC Ponies Up $25,000 in Contest to Solve Internet of Things Security

FTC Ponies Up $25,000 in Contest to Solve Internet of Things Security

01.04.17 @ 4:30 PM EST

Data-Driven Targeting Creates Huge 2016 Political Ad Shift: Broadcast TV Down 20%, Cable and Digital Way Up

Data-Driven Targeting Creates Huge 2016 Political Ad Shift: Broadcast TV Down 20%, Cable and Digital Way Up

01.03.17 @ 6:45 PM EST

MRC in Talks With Facebook About Auditing Its Metrics

MRC in Talks With Facebook About Auditing Its Metrics

12.22.16 @ 4:12 PM EST

Now Marketers Can Ask Alexa How Their Ad Campaigns Did

Now Marketers Can Ask Alexa How Their Ad Campaigns Did

12.20.16 @ 3:20 PM EST

Digital Ad Firm Turn Settles With FTC in Super Cookie Case

Digital Ad Firm Turn Settles With FTC in Super Cookie Case

12.20.16 @ 3:00 PM EST

As IoT Ads Become Reality, Privacy and Security Concerns Follow

As IoT Ads Become Reality, Privacy and Security Concerns Follow

12.16.16 @ 2:25 PM EST

Deal for Neustar Is a Twist in Battle to ID Consumers Across Devices

Deal for Neustar Is a Twist in Battle to ID Consumers Across Devices

12.15.16 @ 5:20 PM EST

Adobe Aims to Level Planning Playing Field for Digital TV Sellers

Adobe Aims to Level Planning Playing Field for Digital TV Sellers

12.14.16 @ 9:00 AM EST

How the Trump Camp's Data Inexperience Helped Propel His Win

How the Trump Camp's Data Inexperience Helped Propel His Win

12.14.16 @ 7:00 AM EST

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