Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
Get a Hands On Education at Ad Age Data Conference 2014

Get a Hands On Education at Ad Age Data Conference 2014

08.20.14 @ 7:00 AM EDT

Amazon's Square-Like Payment System Could Be Data Goldmine

Amazon's Square-Like Payment System Could Be Data Goldmine

08.15.14 @ 10:00 AM EDT

Standing Alone, Microsoft Asks Feds for Privacy Legislation

Standing Alone, Microsoft Asks Feds for Privacy Legislation

08.14.14 @ 7:00 AM EDT

Twitter Meeting With Data Partners Signals Plans for Gnip Future

Twitter Meeting With Data Partners Signals Plans for Gnip Future

08.13.14 @ 11:00 AM EDT

Why the GOP Wants You to Sign a Petition Supporting Uber

Why the GOP Wants You to Sign a Petition Supporting Uber

08.06.14 @ 2:18 PM EDT

These Mobile Tech Entrepreneurs Found Love in Data

These Mobile Tech Entrepreneurs Found Love in Data

08.05.14 @ 11:27 AM EDT

Manhattan Boutique Hotel Stows Social Data Through WiFi System

Manhattan Boutique Hotel Stows Social Data Through WiFi System

08.04.14 @ 10:00 AM EDT

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Verizon's Customer-Rewards Program Comes With Data-Tracking Built In

Verizon's Customer-Rewards Program Comes With Data-Tracking Built In

07.28.14 @ 3:40 PM EDT

Amazon to Make It Easier to Buy Its Ads With Self-Serve Tool

Amazon to Make It Easier to Buy Its Ads With Self-Serve Tool

07.23.14 @ 6:30 AM EDT

Oracle Launches Data-Services Unit

Oracle Launches Data-Services Unit

07.22.14 @ 1:00 PM EDT

How Medieval History Brought This Analytics VP Into the Data Age

How Medieval History Brought This Analytics VP Into the Data Age

07.22.14 @ 11:00 AM EDT

Strange Bedfellows for Patent-Hungry Political Ad-Tech Firm

Strange Bedfellows for Patent-Hungry Political Ad-Tech Firm

07.21.14 @ 10:30 AM EDT

Purell Among Few Small CPG Brands to Invest in Loyalty Program

Purell Among Few Small CPG Brands to Invest in Loyalty Program

07.21.14 @ 6:30 AM EDT

Why Experian Used Its B-to-B Brand and the MLB All-Star Vote to Pitch to Consumers

Why Experian Used Its B-to-B Brand and the MLB All-Star Vote to Pitch to Consumers

07.15.14 @ 11:30 AM EDT

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