Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
Clinton's Silly 'Trump Yourself' Facebook App Has Serious Data-Collecting Goal

Clinton's Silly 'Trump Yourself' Facebook App Has Serious Data-Collecting Goal

07.21.16 @ 5:50 PM EDT

Trump Camp Belittles Importance of Data, Again

Trump Camp Belittles Importance of Data, Again

07.20.16 @ 4:43 PM EDT

Marketers Don't Need Pokémon Go to Track You: Why It's Boom Time for Location Data Sharing

Marketers Don't Need Pokémon Go to Track You: Why It's Boom Time for Location Data Sharing

07.20.16 @ 10:30 AM EDT

Trump Video Ad Promises to Make America Safe Again

Trump Video Ad Promises to Make America Safe Again

07.18.16 @ 3:02 PM EDT

A Brief History of Political Candidates and Video Games

A Brief History of Political Candidates and Video Games

07.15.16 @ 5:30 PM EDT

Democrats' Data Platform Opens Access to Smaller Campaigns

Democrats' Data Platform Opens Access to Smaller Campaigns

07.13.16 @ 11:23 AM EDT

Empower This: Your 'Go-Girl' Boosterism Isn't Actually Feminism

Empower This: Your 'Go-Girl' Boosterism Isn't Actually Feminism

07.11.16 @ 7:00 AM EDT

Advertisement
Check Out Donald Trump's New Online Ads

Check Out Donald Trump's New Online Ads

07.01.16 @ 3:29 PM EDT

Cannabis Industry Quickly Fills Data Gaps

Cannabis Industry Quickly Fills Data Gaps

06.29.16 @ 7:00 AM EDT

Trump's First Fundraising Email Had a 60% Spam Rate

Trump's First Fundraising Email Had a 60% Spam Rate

06.23.16 @ 5:00 PM EDT

Trump Spent on Data, Organizing and Ads, but Signs of Unsophistication Remain

Trump Spent on Data, Organizing and Ads, but Signs of Unsophistication Remain

06.23.16 @ 11:27 AM EDT

Mobile Ad Network InMobi Settles FTC Allegations of Rampant Tracking Without Permission

Mobile Ad Network InMobi Settles FTC Allegations of Rampant Tracking Without Permission

06.22.16 @ 2:58 PM EDT

MoveOn's Anti-Trump Video With Warren Is First From Video Lab

MoveOn's Anti-Trump Video With Warren Is First From Video Lab

06.22.16 @ 7:00 AM EDT

Cable TV Sees 2.8M Political Spots Since January

Cable TV Sees 2.8M Political Spots Since January

06.18.16 @ 9:00 AM EDT

Latest Tweets

Follow on Twitter