Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
Are You Confusing 'Digital' and 'Data'? Apparently Some Are

Are You Confusing 'Digital' and 'Data'? Apparently Some Are

08.27.15 @ 3:13 PM EDT

Democrats to Kick Off Digital Voter Targeting Effort at Summer Meeting

Democrats to Kick Off Digital Voter Targeting Effort at Summer Meeting

08.25.15 @ 10:30 AM EDT

Amazon Workplace Culture and Rethinking the Data-Rules-All Philosophy

Amazon Workplace Culture and Rethinking the Data-Rules-All Philosophy

08.17.15 @ 3:30 PM EDT

Trump's Ground Campaign Spending in Early States Could Signal Seriousness

Trump's Ground Campaign Spending in Early States Could Signal Seriousness

08.17.15 @ 7:00 AM EDT

How Google's Alphabet Reorg Could Affect Its Health Data

How Google's Alphabet Reorg Could Affect Its Health Data

08.13.15 @ 11:13 PM EDT

Don't Confuse Business Intelligence With Real Data Science, Says AOL Platforms Chief Tech Officer

Don't Confuse Business Intelligence With Real Data Science, Says AOL Platforms Chief Tech Officer

08.13.15 @ 11:20 AM EDT

Presidential Candidates Respond to Food CEO's Quirky New York Times Campaign

Presidential Candidates Respond to Food CEO's Quirky New York Times Campaign

08.03.15 @ 9:51 PM EDT

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They Came, They Saw but Did They Shop? At Costco and Dollar Stores, They Did

They Came, They Saw but Did They Shop? At Costco and Dollar Stores, They Did

07.29.15 @ 1:00 PM EDT

R/GA Vet Barry Wacksman on the Data-Centric Business Model

R/GA Vet Barry Wacksman on the Data-Centric Business Model

07.28.15 @ 11:30 AM EDT

Ex-GOP Chief Tech Officer Has a Political Data Startup

Ex-GOP Chief Tech Officer Has a Political Data Startup

07.24.15 @ 10:55 AM EDT

RNC Launches Black-Voter Data-Collection Effort in Ohio

RNC Launches Black-Voter Data-Collection Effort in Ohio

07.23.15 @ 11:30 AM EDT

Why a Stacked GOP Primary Doesn't Mean More TV Dollars

Why a Stacked GOP Primary Doesn't Mean More TV Dollars

07.20.15 @ 6:34 PM EDT

Do Not Track Is Finally Coming, but not as Originally Planned

Do Not Track Is Finally Coming, but not as Originally Planned

07.17.15 @ 2:35 PM EDT

Tsunami of Offline Customer Data Is Flowing to the Web

Tsunami of Offline Customer Data Is Flowing to the Web

07.16.15 @ 11:15 AM EDT

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