Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
New GOP Super PAC Wants to Be Kickstarter of Political Ads

New GOP Super PAC Wants to Be Kickstarter of Political Ads

05.28.15 @ 11:00 AM EDT

DMA, Ad Agencies and Data Tech Firms Were Clinton Foundation Funders

DMA, Ad Agencies and Data Tech Firms Were Clinton Foundation Funders

05.27.15 @ 11:20 AM EDT

Mobile Trackers Infiltrate the Food Court as Firms Fight for More Shopper Data

Mobile Trackers Infiltrate the Food Court as Firms Fight for More Shopper Data

05.26.15 @ 10:30 AM EDT

Rand Paul Campaign Runs Ads in Conjunction With Senate Filibuster

Rand Paul Campaign Runs Ads in Conjunction With Senate Filibuster

05.21.15 @ 11:15 AM EDT

That Amber Alert Might Have Come From an Ad Exchange

That Amber Alert Might Have Come From an Ad Exchange

05.18.15 @ 3:08 PM EDT

Your Toothbrush Data Will Get You a Deal at the Dentist (Depending)

Your Toothbrush Data Will Get You a Deal at the Dentist (Depending)

05.18.15 @ 10:30 AM EDT

Behind All Good Ad-Tech Is Data -- and Verizon, AOL Have Lots of It

Behind All Good Ad-Tech Is Data -- and Verizon, AOL Have Lots of It

05.13.15 @ 5:20 PM EDT

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In Digital Space, Carly Fiorina Could Be a Political Risk Taker

In Digital Space, Carly Fiorina Could Be a Political Risk Taker

05.05.15 @ 12:00 PM EDT

Why Old-School Data Firms Are Donning Modern Brand Garb

Why Old-School Data Firms Are Donning Modern Brand Garb

04.30.15 @ 2:30 PM EDT

Data-Centric Marketers Should Keep Eye on Spokeo Supreme Court Case

Data-Centric Marketers Should Keep Eye on Spokeo Supreme Court Case

04.28.15 @ 11:15 AM EDT

DC Political Data Firm TargetSmart Adds Consulting Division

DC Political Data Firm TargetSmart Adds Consulting Division

04.28.15 @ 10:30 AM EDT

Mobile Tracking Firm Nomi Gets FTC Wrist-Slap

Mobile Tracking Firm Nomi Gets FTC Wrist-Slap

04.23.15 @ 1:45 PM EDT

With Some Advertisers Out, New York Mets Try Tech to Attract New Sponsor Dollars

With Some Advertisers Out, New York Mets Try Tech to Attract New Sponsor Dollars

04.22.15 @ 7:00 AM EDT

Former Acxiom Revenue Chief Lands CEO Role at Verve Mobile

Former Acxiom Revenue Chief Lands CEO Role at Verve Mobile

04.21.15 @ 1:34 PM EDT

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