Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
Twitter Earnings Signal Healthy Data-Revenue Growth

Twitter Earnings Signal Healthy Data-Revenue Growth

07.31.14 @ 11:00 AM EDT

GOP Chief Tech Officer Isn't Salaried Employee -- But Isn't Hurting, Either

GOP Chief Tech Officer Isn't Salaried Employee -- But Isn't Hurting, Either

07.30.14 @ 11:20 AM EDT

Verizon's Customer-Rewards Program Comes With Data-Tracking Built In

Verizon's Customer-Rewards Program Comes With Data-Tracking Built In

07.28.14 @ 3:40 PM EDT

Amazon to Make It Easier to Buy Its Ads With Self-Serve Tool

Amazon to Make It Easier to Buy Its Ads With Self-Serve Tool

07.23.14 @ 6:30 AM EDT

Oracle Launches Data-Services Unit

Oracle Launches Data-Services Unit

07.22.14 @ 1:00 PM EDT

How Medieval History Brought This Analytics VP Into the Data Age

How Medieval History Brought This Analytics VP Into the Data Age

07.22.14 @ 11:00 AM EDT

Strange Bedfellows for Patent-Hungry Political Ad-Tech Firm

Strange Bedfellows for Patent-Hungry Political Ad-Tech Firm

07.21.14 @ 10:30 AM EDT

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FTC Asked to 'Evaluate' Facebook's Research Methods -- But Users Don't Care

FTC Asked to 'Evaluate' Facebook's Research Methods -- But Users Don't Care

07.14.14 @ 10:00 AM EDT

Republican Group Shrugs Off Hazing of Latest Tech Effort: .GOP

Republican Group Shrugs Off Hazing of Latest Tech Effort: .GOP

07.11.14 @ 10:00 AM EDT

Academics Descend on Facebook for Event, but Research Controversy on Back Burner

Academics Descend on Facebook for Event, but Research Controversy on Back Burner

07.09.14 @ 3:00 PM EDT

Kraft Makes Data a Team Player in World Cup Recipe Campaign

Kraft Makes Data a Team Player in World Cup Recipe Campaign

07.09.14 @ 10:00 AM EDT

Political Groups Start Trickle-Down Tech Training for Midterms

Political Groups Start Trickle-Down Tech Training for Midterms

07.08.14 @ 7:00 AM EDT

Ad Data Scientists Weigh In on Facebook Research Controversy

Ad Data Scientists Weigh In on Facebook Research Controversy

07.01.14 @ 11:00 AM EDT

Walgreens Tests Google's Augmented Reality for Loyalty App

Walgreens Tests Google's Augmented Reality for Loyalty App

07.01.14 @ 11:00 AM EDT

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