Kate Kaye

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

Kate Kaye
Midterms Aren't Over Yet: Data Could Be Election-Law Battleground

Midterms Aren't Over Yet: Data Could Be Election-Law Battleground

11.25.14 @ 11:15 AM EST

Post Election, Campaigns Try to Link Targeted Ads to Actual Votes

Post Election, Campaigns Try to Link Targeted Ads to Actual Votes

11.24.14 @ 7:00 AM EST

Democrats Stay on Sidelines as Right Wing Groups Attack Landrieu with Runoff Ads

Democrats Stay on Sidelines as Right Wing Groups Attack Landrieu with Runoff Ads

11.18.14 @ 1:00 PM EST

Ford, GM and Others to Adopt Auto Data Privacy Rules

Ford, GM and Others to Adopt Auto Data Privacy Rules

11.14.14 @ 7:50 AM EST

To Catch a Marketer: How This Law Enforcement Data Firm Moved Into the Ad World

To Catch a Marketer: How This Law Enforcement Data Firm Moved Into the Ad World

11.13.14 @ 7:00 AM EST

Consumers Want Government to Tighten Regulations for Advertisers, Pew Study Says

Consumers Want Government to Tighten Regulations for Advertisers, Pew Study Says

11.12.14 @ 10:00 AM EST

This Super PAC Founded by Democratic Money Could Back a Republican in 2016

This Super PAC Founded by Democratic Money Could Back a Republican in 2016

11.12.14 @ 6:45 AM EST

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Why This Astrophysics Whiz Went from Biotech to Politics

Why This Astrophysics Whiz Went from Biotech to Politics

11.04.14 @ 11:30 AM EST

Facebook Tool the Obama Camp Called Groundbreaking Is Going Away

Facebook Tool the Obama Camp Called Groundbreaking Is Going Away

11.04.14 @ 11:00 AM EST

GOP Provided Social Analytics to Key Senate Campaigns

GOP Provided Social Analytics to Key Senate Campaigns

11.04.14 @ 10:00 AM EST

Last-Minute TV Buys Cost Political Groups an Extra $69 Million

Last-Minute TV Buys Cost Political Groups an Extra $69 Million

11.03.14 @ 6:00 PM EST

CBS Outdoor Seeks New Data to Track Who's Driving By Its Billboards

CBS Outdoor Seeks New Data to Track Who's Driving By Its Billboards

10.28.14 @ 1:00 PM EDT

A Data Lab Rat in the Big City: Why Trackers Couldn't Trap This City Dweller

A Data Lab Rat in the Big City: Why Trackers Couldn't Trap This City Dweller

10.27.14 @ 7:00 AM EDT

NAI Head Marc Groman Exits; FTC Ramps Up Privacy Focus with New CTO

NAI Head Marc Groman Exits; FTC Ramps Up Privacy Focus with New CTO

10.22.14 @ 11:00 AM EDT

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