Ken Wheaton

CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.

Ken Wheaton Once again, spec creative work has gotten an agency and its corporate client in trouble. The ridiculous fake ads for the Ford Figo from JWT India led to the firing of at least two people and the automaker spending a good chunk of last week apologizing profusely. So how do marketers prevent this from happening to them? Quite simpl...

Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.

Perhaps you missed the Feb. 24 issue of The New York Times Magazine that featured a woman eating what looks like a Dorito. Next to the image was a quote from Robert I-San Lin, a former chief scientist for Frito-Lay, that read "I feel so sorry for the public." Below that were the words "Inside the hyperengineered, savagely marketing, addiction-creat...

Political advertising and marketing for the 2008 presidential race.