Nat Ives

Executive Editor

Nat Ives is executive editor at Advertising Age. He first joined Ad Age in 2005 as a reporter on the publishing beat. He previously helped cover the media and ad industries as a news assistant at The New York Times and reported on commercial real estate for Institutional Investor newsletters. He graduated from the Columbia University Graduate School of Journalism in 2001.

Nat Ives
Premium Publishers Tell P&G's Pritchard They Can Solve His Digital Ad Problems

Premium Publishers Tell P&G's Pritchard They Can Solve His Digital Ad Problems

02.16.17 @ 1:41 PM EST

Super Bowl Ads Haven't Helped Purchase Consideration Much, Research Suggests

Super Bowl Ads Haven't Helped Purchase Consideration Much, Research Suggests

02.09.17 @ 3:10 PM EST

Super Bowl LI Ad Review: Facing a Big Moment, Enough Marketers Find Their Footing

Super Bowl LI Ad Review: Facing a Big Moment, Enough Marketers Find Their Footing

02.05.17 @ 10:32 PM EST

Michelin's Globe-Trotting Super Bowl Ad Gets a Prime Slot

Michelin's Globe-Trotting Super Bowl Ad Gets a Prime Slot

02.04.17 @ 11:02 AM EST

Benefits of Pre-Super Bowl Publicity Are Tough to See

Benefits of Pre-Super Bowl Publicity Are Tough to See

02.03.17 @ 3:20 PM EST

POLL: Will P&G's Forceful Call to Arms Reform the Digital Ad Economy?

POLL: Will P&G's Forceful Call to Arms Reform the Digital Ad Economy?

02.02.17 @ 11:46 AM EST

#TBT: Super Bowl Dot-Com Ads, From the First to the Boom to the Crazy Bust

#TBT: Super Bowl Dot-Com Ads, From the First to the Boom to the Crazy Bust

02.02.17 @ 7:00 AM EST

Snickers' Live Super Bowl Ad Won't Be the First: Schlitz Did It in 1981

Snickers' Live Super Bowl Ad Won't Be the First: Schlitz Did It in 1981

01.25.17 @ 10:00 AM EST

Despite Rejected Border Wall Spot, Super Bowl Ads Are Often Political

Despite Rejected Border Wall Spot, Super Bowl Ads Are Often Political

01.19.17 @ 7:00 AM EST

#TBT: Stars in the Super Bowl (Before They Were Famous)

#TBT: Stars in the Super Bowl (Before They Were Famous)

01.12.17 @ 7:00 AM EST

#TBT: These Expensive Super Bowl Ads Told You NOT to Buy

#TBT: These Expensive Super Bowl Ads Told You NOT to Buy

01.05.17 @ 7:00 AM EST

Throwback Thursday: Return to a Time When the Super Bowl Had Beer Wars

Throwback Thursday: Return to a Time When the Super Bowl Had Beer Wars

12.22.16 @ 7:00 AM EST

Throwback Thursday: You Bought a Super Bowl Ad for What?

Throwback Thursday: You Bought a Super Bowl Ad for What?

12.15.16 @ 7:00 AM EST

Facebook Plans New Ways to Fight Fake News, Zuckerberg Says

Facebook Plans New Ways to Fight Fake News, Zuckerberg Says

11.19.16 @ 8:53 AM EST

Latest Tweets

Follow on Twitter