Nat Ives

Media Editor

Nat Ives is senior editor for media and innovation at Advertising Age, overseeing coverage of the media business, exploring new ways to tell stories on AdAge.com and directing outside opinion writing for the site. He joined Ad Age in 2005 to cover the publishing beat. He previously helped cover the media and advertising industries at The New York Times. He graduated from the Columbia University Graduate School of Journalism in 2001.

Nat Ives
4A's Anti-Fraud Panel: 'Invest Millions, Save Billions'

4A's Anti-Fraud Panel: 'Invest Millions, Save Billions'

03.24.15 @ 4:32 PM EDT

The Rise of Programmatic Creates a Breeding Ground for Fuzzy Pricing

The Rise of Programmatic Creates a Breeding Ground for Fuzzy Pricing

03.23.15 @ 7:00 AM EDT

U.S. Ad Spending Rose Just 0.7% Last Year, Despite Olympics, World Cup and Elections

U.S. Ad Spending Rose Just 0.7% Last Year, Despite Olympics, World Cup and Elections

03.19.15 @ 12:30 PM EDT

Don't Wait for NewFront Pitches: Here are the Top Beauty and Style Channels on YouTube (and How Much They Earn)

Don't Wait for NewFront Pitches: Here are the Top Beauty and Style Channels on YouTube (and How Much They Earn)

03.18.15 @ 9:54 AM EDT

DigitasLBi Changes Its Name to Protest Dolce & Gabbana

DigitasLBi Changes Its Name to Protest Dolce & Gabbana

03.17.15 @ 4:40 PM EDT

Radio Still Wants to Disclose Paid Programming, Just Not Right Now

Radio Still Wants to Disclose Paid Programming, Just Not Right Now

03.17.15 @ 11:26 AM EDT

With Comments on IVF and Gay Adoption, Dolce & Gabbana is the New Barilla Pasta

With Comments on IVF and Gay Adoption, Dolce & Gabbana is the New Barilla Pasta

03.16.15 @ 6:57 PM EDT

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Apple TV Beats Roku, Chromecast, Amazon to HBO Now

Apple TV Beats Roku, Chromecast, Amazon to HBO Now

03.09.15 @ 1:50 PM EDT

Photos: Relive the Ad Age Agency A-List Cocktail Party

Photos: Relive the Ad Age Agency A-List Cocktail Party

03.05.15 @ 7:00 AM EST

Sorry, Scorsese: The Oscars' Most Memorable, Likeable Tech Ads Were … Maybe Not What You Think

Sorry, Scorsese: The Oscars' Most Memorable, Likeable Tech Ads Were … Maybe Not What You Think

03.03.15 @ 3:45 PM EST

'SNL' Just Out-Dove'd Dove With This Awesome Female-Empowerment Message

'SNL' Just Out-Dove'd Dove With This Awesome Female-Empowerment Message

03.02.15 @ 2:30 PM EST

Is Dove's #SpeakBeautiful Twitter Campaign an 'Egregious Overstep'?

Is Dove's #SpeakBeautiful Twitter Campaign an 'Egregious Overstep'?

02.27.15 @ 1:11 PM EST

See Leonard Nimoy's Relentlessly Spock-Studded Commercials

See Leonard Nimoy's Relentlessly Spock-Studded Commercials

02.27.15 @ 12:17 PM EST

After More Than 10 Years, Interpublic May Finally Exit 'Junk' Ratings

After More Than 10 Years, Interpublic May Finally Exit 'Junk' Ratings

02.25.15 @ 4:30 PM EST

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