Nat Ives

Executive Editor

Nat Ives is executive editor at Advertising Age. He first joined Ad Age in 2005 as a reporter on the publishing beat. He previously helped cover the media and ad industries as a news assistant at The New York Times and reported on commercial real estate for Institutional Investor newsletters. He graduated from the Columbia University Graduate School of Journalism in 2001.

Nat Ives
Media Revolution? IPG Hopes $250 Million Switch to YouTube From TV Will Find Followers

Media Revolution? IPG Hopes $250 Million Switch to YouTube From TV Will Find Followers

05.04.16 @ 10:41 AM EDT

Sanders Buys Snapchat Geofilters to Get Out the Vote on Primary Day in New York

Sanders Buys Snapchat Geofilters to Get Out the Vote on Primary Day in New York

04.19.16 @ 8:29 AM EDT

Sprint CEO Pulls Video of Focus Group Calling T-Mobile 'Ghetto'

Sprint CEO Pulls Video of Focus Group Calling T-Mobile 'Ghetto'

04.13.16 @ 2:24 PM EDT

Facebook Opens the Gates to Branded Content

Facebook Opens the Gates to Branded Content

04.08.16 @ 10:21 AM EDT

Advanced TV Isn't About Making More Money. It's About Fewer Ads and the Same Money

Advanced TV Isn't About Making More Money. It's About Fewer Ads and the Same Money

04.06.16 @ 10:40 AM EDT

Will Apple's New Original Series Have Ads? It Is an Ad

Will Apple's New Original Series Have Ads? It Is an Ad

03.24.16 @ 5:45 PM EDT

Microsoft Deactivates AI Twitterbot After Racist Diatribe

Microsoft Deactivates AI Twitterbot After Racist Diatribe

03.24.16 @ 11:21 AM EDT

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Last Chance for Desktop-or-Die Crowd: Google Cranks Up Search Benefit to Mobile-Friendly Pages

Last Chance for Desktop-or-Die Crowd: Google Cranks Up Search Benefit to Mobile-Friendly Pages

03.17.16 @ 9:28 AM EDT

Under Armour's Kevin Plank Has Advice for Startups at SXSW: Start Making a Profit

Under Armour's Kevin Plank Has Advice for Startups at SXSW: Start Making a Profit

03.14.16 @ 4:34 PM EDT

Obama Wants SXSW to Help Solve America's Problems, Including Apple Standoff

Obama Wants SXSW to Help Solve America's Problems, Including Apple Standoff

03.11.16 @ 6:38 PM EST

VR Is Building a Bubble for Consumers: Oculus and Samsung Add Hangout Rooms, Facebook Sharing, Social Twitch-Watching

VR Is Building a Bubble for Consumers: Oculus and Samsung Add Hangout Rooms, Facebook Sharing, Social Twitch-Watching

03.10.16 @ 8:54 AM EST

No Ads in Amazon's New Nightly Half-Hour Style Show, but Maybe Something Better

No Ads in Amazon's New Nightly Half-Hour Style Show, but Maybe Something Better

03.09.16 @ 11:00 AM EST

Facebook 'Amazed by Volume of Valueless Inventory,' Abandons New Ad Buying Platform for Atlas

Facebook 'Amazed by Volume of Valueless Inventory,' Abandons New Ad Buying Platform for Atlas

03.08.16 @ 11:03 AM EST

DeepDrumpf Twitter Bot Pretty Good at Generating Trumpisms

DeepDrumpf Twitter Bot Pretty Good at Generating Trumpisms

03.04.16 @ 1:48 PM EST

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