Nat Ives

Executive Editor

Nat Ives is executive editor at Advertising Age. He first joined Ad Age in 2005 as a reporter on the publishing beat. He previously helped cover the media and ad industries as a news assistant at The New York Times and reported on commercial real estate for Institutional Investor newsletters. He graduated from the Columbia University Graduate School of Journalism in 2001.

Nat Ives
SXSW Video: Glamour Editor Cindi Leive Says Culture Can Break Your Bubble

SXSW Video: Glamour Editor Cindi Leive Says Culture Can Break Your Bubble

03.17.17 @ 1:00 PM EDT

SXSW Video: Tom Colicchio on Food Marketers, Government and 'Nutrient Density'

SXSW Video: Tom Colicchio on Food Marketers, Government and 'Nutrient Density'

03.16.17 @ 4:35 PM EDT

#TBT: McDonald's and Trump Were Friends in This Big N' Tasty Ad (Co-Starring Grimace)

#TBT: McDonald's and Trump Were Friends in This Big N' Tasty Ad (Co-Starring Grimace)

03.16.17 @ 12:22 PM EDT

Adblock Plus Names 'Acceptable Ads' Committee, but Some Members Don't Seem Enthusiastic

Adblock Plus Names 'Acceptable Ads' Committee, but Some Members Don't Seem Enthusiastic

03.15.17 @ 4:25 PM EDT

'Failing New York Times' Editor Psychoanalyzes Trump, Grades WaPo Slogan at SXSW

'Failing New York Times' Editor Psychoanalyzes Trump, Grades WaPo Slogan at SXSW

03.12.17 @ 12:58 PM EDT

SXSW: 4 Best Practices to Make Bots the Next Big User Interface

SXSW: 4 Best Practices to Make Bots the Next Big User Interface

03.11.17 @ 4:29 PM EST

SXSW: Trump Might Not Be Completely Paranoid When It Comes to Surveillance

SXSW: Trump Might Not Be Completely Paranoid When It Comes to Surveillance

03.10.17 @ 7:40 PM EST

Super Bowl Ads Haven't Helped Purchase Consideration Much, Research Suggests

Super Bowl Ads Haven't Helped Purchase Consideration Much, Research Suggests

02.09.17 @ 3:10 PM EST

Super Bowl LI Ad Review: Facing a Big Moment, Enough Marketers Find Their Footing

Super Bowl LI Ad Review: Facing a Big Moment, Enough Marketers Find Their Footing

02.05.17 @ 10:32 PM EST

Michelin's Globe-Trotting Super Bowl Ad Gets a Prime Slot

Michelin's Globe-Trotting Super Bowl Ad Gets a Prime Slot

02.04.17 @ 11:02 AM EST

Benefits of Pre-Super Bowl Publicity Are Tough to See

Benefits of Pre-Super Bowl Publicity Are Tough to See

02.03.17 @ 3:20 PM EST

POLL: Will P&G's Forceful Call to Arms Reform the Digital Ad Economy?

POLL: Will P&G's Forceful Call to Arms Reform the Digital Ad Economy?

02.02.17 @ 11:46 AM EST

#TBT: Super Bowl Dot-Com Ads, From the First to the Boom to the Crazy Bust

#TBT: Super Bowl Dot-Com Ads, From the First to the Boom to the Crazy Bust

02.02.17 @ 7:00 AM EST

See the Top Games Teaser Promising an Epic Live-Action Battle on Super Bowl Sunday

See the Top Games Teaser Promising an Epic Live-Action Battle on Super Bowl Sunday

02.01.17 @ 9:40 AM EST

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