Nat Ives

Media Editor

Nat Ives is senior editor for media and innovation at Advertising Age, overseeing coverage of the media business, exploring new ways to tell stories on AdAge.com and directing outside opinion writing for the site. He joined Ad Age in 2005 to cover the publishing beat. He previously helped cover the media and advertising industries at The New York Times. He graduated from the Columbia University Graduate School of Journalism in 2001.

Nat Ives
After More Than 10 Years, Interpublic May Finally Exit 'Junk' Ratings

After More Than 10 Years, Interpublic May Finally Exit 'Junk' Ratings

02.25.15 @ 4:30 PM EST

Surprising but Not Surprising: ESPN Suspends Keith Olbermann

Surprising but Not Surprising: ESPN Suspends Keith Olbermann

02.24.15 @ 4:06 PM EST

John Oliver Asks How Sports Illustrated's Swimsuit Issue Can Still Be a Thing

John Oliver Asks How Sports Illustrated's Swimsuit Issue Can Still Be a Thing

02.16.15 @ 1:36 PM EST

David Carr Pulled No Punches on Native Ads, Journalism and Media

David Carr Pulled No Punches on Native Ads, Journalism and Media

02.13.15 @ 11:57 AM EST

Not Just Views but Real Engagement: Always' #LikeaGirl Is a Super Bowl Winner

Not Just Views but Real Engagement: Always' #LikeaGirl Is a Super Bowl Winner

02.02.15 @ 3:36 PM EST

After the Game: Bud's Dog-and-Pony Show Still Winning for Viral Views

After the Game: Bud's Dog-and-Pony Show Still Winning for Viral Views

02.02.15 @ 3:00 PM EST

Further Review: Budweiser Is the Real Super Bowl Pre-Game Victor

Further Review: Budweiser Is the Real Super Bowl Pre-Game Victor

01.30.15 @ 12:40 PM EST

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Super Bowl After-Glow? By One Measure, It Lasts Two Weeks

Super Bowl After-Glow? By One Measure, It Lasts Two Weeks

01.28.15 @ 2:40 PM EST

It Can't Be All Food and Fun: Toenail Fungus Treatment Joins Super Bowl Ad Roster

It Can't Be All Food and Fun: Toenail Fungus Treatment Joins Super Bowl Ad Roster

01.27.15 @ 7:50 PM EST

Microsoft's HoloLens Is a Viral Hit. Next Test: Real Life

Microsoft's HoloLens Is a Viral Hit. Next Test: Real Life

01.27.15 @ 4:41 PM EST

Latest Auto Brand to Skip Super Bowl XLIX: Hyundai Ends Seven-Year Streak

Latest Auto Brand to Skip Super Bowl XLIX: Hyundai Ends Seven-Year Streak

01.23.15 @ 7:05 PM EST

See BuzzFeed's First TV Ad: 'Dear Kitten: Regarding the Big Game'

See BuzzFeed's First TV Ad: 'Dear Kitten: Regarding the Big Game'

01.22.15 @ 4:37 PM EST

#DeflateGate Is Early Christmas for Super Bowl's Real-Time Marketers

#DeflateGate Is Early Christmas for Super Bowl's Real-Time Marketers

01.22.15 @ 3:00 PM EST

Real-Life Pac-Man? See Bud Light's #UpForWhatever Teaser (and a Trailer Load of Other Super Bowl Previews)

Real-Life Pac-Man? See Bud Light's #UpForWhatever Teaser (and a Trailer Load of Other Super Bowl Previews)

01.16.15 @ 10:20 AM EST

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