Nat Ives

Media Editor

Nat Ives is senior editor for media and innovation at Advertising Age, overseeing coverage of the media business, exploring new ways to tell stories on AdAge.com and directing outside opinion writing for the site. He joined Ad Age in 2005 to cover the publishing beat. He previously helped cover the media and advertising industries at The New York Times. He graduated from the Columbia University Graduate School of Journalism in 2001.

Nat Ives
Stephen Colbert: Your Sponsor-Skewering, Young-Skewing 'Late Show' Host

Stephen Colbert: Your Sponsor-Skewering, Young-Skewing 'Late Show' Host

04.10.14 @ 12:06 PM EDT

David Letterman to Leave 'Late Show' in 2015

David Letterman to Leave 'Late Show' in 2015

04.03.14 @ 5:39 PM EDT

Forget Likes and Sales: Seek Insights From Social Media

Forget Likes and Sales: Seek Insights From Social Media

04.02.14 @ 1:30 PM EDT

Gary Vaynerchuk's Top 11 Hits at the Ad Age Digital Conference

Gary Vaynerchuk's Top 11 Hits at the Ad Age Digital Conference

04.02.14 @ 12:15 PM EDT

How Marketers Can Reach Young Guys Who Don't Watch Much TV, According to EA

How Marketers Can Reach Young Guys Who Don't Watch Much TV, According to EA

04.02.14 @ 11:35 AM EDT

#AADigital Video: Mapping Aereo's Unpredictable Endgames

#AADigital Video: Mapping Aereo's Unpredictable Endgames

04.01.14 @ 1:43 PM EDT

The TV Experience Is Finally About to Catch Up to Technology

The TV Experience Is Finally About to Catch Up to Technology

04.01.14 @ 12:42 PM EDT

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The Super Bowl's Real Results: The Brands That Lifted Purchase Consideration Most

The Super Bowl's Real Results: The Brands That Lifted Purchase Consideration Most

02.06.14 @ 6:45 AM EST

Watch How Your Love (and Hate) Grew as These Super Bowl Ads Played

Watch How Your Love (and Hate) Grew as These Super Bowl Ads Played

02.03.14 @ 5:15 PM EST

Bud, Bud Light Stomp the Social-Media Super Bowl Like the Seahawks Stomped the Broncos

Bud, Bud Light Stomp the Social-Media Super Bowl Like the Seahawks Stomped the Broncos

02.03.14 @ 1:10 PM EST

Q+A With Bud Light's Hidden-Camera Star, Outdoor Ad Guy Who Thought He Was Doing a Focus Group for Extra Cash

Q+A With Bud Light's Hidden-Camera Star, Outdoor Ad Guy Who Thought He Was Doing a Focus Group for Extra Cash

02.02.14 @ 11:42 AM EST

Pepsi's Halftime Commercial Makes Music From New York City Landmarks

Pepsi's Halftime Commercial Makes Music From New York City Landmarks

01.31.14 @ 11:02 AM EST

AB-InBev Sets Loose Super Bowl Ads on Partying, and Patriotism

AB-InBev Sets Loose Super Bowl Ads on Partying, and Patriotism

01.31.14 @ 9:00 AM EST

'Am I Beer Commercial-Hot?' Asks Anna Kendrick, Almost-Star of Newcastle's Non-Super Bowl Ad

'Am I Beer Commercial-Hot?' Asks Anna Kendrick, Almost-Star of Newcastle's Non-Super Bowl Ad

01.30.14 @ 3:42 PM EST

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