Why CRM and Marketing Automation Are Better Together

CRM, or customer relationship management, refers to a system that track a marketer's sales activities through the sales pipeline, from lead to opportunity to customer. CRM technology collects and stores data from current customers, as well as tracks new and potential customers. CRM can also help marketers calculate ROI of campaigns, and organize assignments for their sales staffs. CRM market revenue is projected to reach $24.2 billion by 2018, according to MarketsandMarkets, "CRM Market & Social CRM – Global Advancements, Forecasts and Analysis (2013-2018)". That's up from 2014's $18.41 billion. To get the most out of customer relationship management programs, pair those efforts with marketing automation platforms. According to a Pepper Global "Marketing Automation Trends Report 2014", most business-to-business marketers have embraced the pairing. More than half, 53%, of those surveyed by Pepper Global said they were currently using or applying marketing-automation, and 17% were currently evaluation or considering using marketing automation techniques. Respondents to the Pepper Global survey cited Marketo, Eloqua, Hubspot, Pardot and Act-On as platforms they were actively using. To help with your CRM and marketing automation needs, turn to LookBook.

Why CRM and Marketing Automation Are Better Together

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