How OpenAI’s new commercial CEO gives hope for closer ties to advertisers
The appointment of Instacart’s Fidji Simo comes days after OpenAI reversed course on a company restructure.
Creativity
View AllView All15 creative campaigns to know about today
See Autodesk’s campaign with Tony Hale as God and LGBTQ+ dating app Taimi’s spots about why you might stay in a relationship.
NewFronts and Upfronts
View AllUpdates from the NewFronts and upfronts
The latest on the TV and video market, including reactions from media companies, agencies, buyers and more.
Trump Tariffs & Global Economy
Tariffs and recession fears—tracking the ad industry’s response to the economy
Brands and agencies are adjusting strategies in response to the Trump tariffs and growing recession concerns.
All Access Exclusives
View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Opinion
View All3 strategies to balance marketing and single motherhood
How structure and self-compassion allowed a single mom to build a career while raising twins.
Why engagement, not traffic, drives media growth today
Media companies are prioritizing time spent and audience engagement over traffic and subscriber growth to drive loyalty and retention.
Why brands need to rethink gamification for Gen Z
Gen Z is burning out on gamified brand experiences, and marketers should shift to untracked and emotionally resonant interactions.
Marketer’s Brief Podcast
View AllXochitl CEO on why the snacking brand inked deals with Jimmy Fallon, Cholula
CEO Jolie Weber joins the Marketer’s Brief podcast to discuss the brand’s partnerships and new look.
Gen Z Marketing
24 Gen Zers to watch in marketing and advertising
These Gen Z art directors, account managers and social media leaders are ones to keep an eye on.
