REPRINTED WITH PERMISSION
January 25, 2016
A-List & Creativity Awards 2016
Related A-List Coverage
Agencies to Watch
Work & Co
By Jack Neff
Two years ago, a handful of
Huge founding partners
gave birth to Work & Co In
2015, the shop took two
more top executives from the
Interpublic digital agency
and has grown to over 100
people, many of whom are
experienced digital agency
executives—and there are
still 40 new roles to fill.
Supporting that growth is a
wide range of capabilities
attracting top clients like
Twitter, Facebook, Google
and Apple, as well as Target
and Verizon. During its short
life, the shop has already
tackled assignments ranging
from increasing market
share among millennials for
a financial-services
company with a new set of
digital banking products;
helping a digital media
company diversify revenue
by developing a paid music
app to compete with
Spotify; and launching a
mobile loyalty program for
Target.
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