REPRINTED WITH PERMISSION
April 20, 2020
A-List & Creativity Awards 2020
Related A-List Coverage
Standouts
Work & Co
By Jack Neff
Work & Co keeps getting the job done, piling 27 percent growth to reach $78 million in revenue in 2019 on top of 26 percent growth the prior year.
Behind that were 13 net new clients including Ikea, Airbnb, H&R Block, Imax, the MTA and a return engagement from Nike after a two-year hiatus. Prior project work for Apple, Gatorade, T-Mobile and Mailchimp grew into ongoing assignments.
Last year’s acquisition of Tendigi helped add mobile development capabilities, which Work & Co used to create Gatorade’s first mobile app.
The diversity of Work’s work is impressive, including the Roo artificial intelligence sex-education tool for Planned Parenthood, which generated 3.3. million conversations.
For direct-to-consumer insurance startup Hippo, Work & Co created the online user experience and took an equity stake in Hippo, which reached a $1 billion valuation last year.
For Fortnite developer Epic Games, Work & Co created the first digital storefront to expose players to new games in a “fair trade” market to lure game developers, attracting 85 million customers in four months.
To read more about Ad Age's 2020 A-list, please click here .
Reprinted with permission from
Ad Age
. © 2020 Crain Communications Inc. All rights reserved.
Further duplication without permission is prohibited. Visit www.adage.com. AA1430