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Published on September 16, 2024.

Introducing Ad Age’s Breakout Brands 2024

The Ad Age Breakout Brands awards recognize the ingenuity of individuals and work driving outsized success for new and challenger brands. This year, we recognize 10 leaders who are finding new ways to innovate and gain notice from consumers across a range of industries, while sparking sales growth. And for the first time, we are also recognizing Breakout Brand work that celebrates campaigns, collaborations and branding efforts creating momentum and growth.

Leaders

Ryan Babenzien

CEO, Jolie

Lisa Bubbers

Co-Founder, Studs

Stuart Heflin

Senior VP and General Manager, Quest Nutrition, The Simply Good Foods Company

Brad Hiranaga

Chief Brand Officer, Cotopaxi

Jess Jacobs

Chief Brand Officer, Coterie

Brittany Lewis Aitken

Senior Marketing Manager for Saratoga Spring Water, BlueTriton Brands

Casey McGrath

Creator and Co-Founder, Four Walls Whiskey

Gita Rebbapragada

Chief Operating Officer, Crunchyroll

Michael Smith

VP of Flavored CSD Marketing at PepsiCo

Dara Treseder

Chief Marketing Officer, Autodesk

Work

Best Brand Social Media Presence

Life360

Best Design/Branding of the Year

Toledo Museum of Art Rebrand

Best Partnership/Collaboration of the Year

Dark & Lovely x The Electronic Arts' The Sims 4 x Ebonix "Play In Color"

Experiential Campaign of the Year

Opendoor "Parents Can Leave the Nest, Too"

Print/Out-of-Home Work of the Year

Dude Wipes "Super Bowel Takeover"

Purpose-Led Campaign of the Year

Chime "$1 Million Bet"

Video of the Year

ohsnap "Get Grippy With It"