2022 Creativity Award Winners

Here we present the winners of our sixth annual Creativity Awards, which honor the advertising and marketing industry’s most powerful creative ideas and the big-thinking agency execs, marketers and production mavens who keep the industry pulsing with innovation and bravery. To decide on the winners, Ad Age assembled juries of some of the most seasoned and respected executives from top agencies, brands and production companies. Last month, they engaged in heated, lively debates to decide on the winners. The honorees represent the best of the advertising and marketing world in the face of continuing social struggles, pandemic hurdles and new ways of working. We hope they inspire all to continue to create fearlessly and passionately tackle challenges to come. Also, check out the big winners of Ad Age’s Agency A-List. + Production play_arrow Editorial Company of the Year VFX Company of the Year Music & Sound Company of the Year Agency Producer of the Year Agency Head of Production of the Year Director to Watch Director of the Year CreativeMarketing play_arrow Best Rebrand Best Product Launch of the Year Social Marketer of the Year Brand Manager of the Year Brand Chief Creative Officer of the Year Brand CMO of the Year Best ROI: Work That Works People play_arrow Account Manager of the Year Social Lead/Community Manager Media Planner of the Year Strategic Planner of the Year Creative of the Year Diversity & Inclusion Champion of the Year Creative Director of the Year Chief Strategy Officer of the Year Chief Creative Officer of the Year Work play_arrow Tiny But Mighty Best B-to-B Campaign Creative Data Campaign of the Year Experiential Campaign of the Year Tech Innovation of the Year Content Campaign of the Year Craft of the Year: Digital/Social Craft of the Year: Film/TV/Video Best Work for Good: Pro Bono/Non-Profit Best Work for Good: Brand Idea of the Year Here we present the winners of our sixth annual Creativity Awards, which honor the advertising and marketing industry’s most powerful creative ideas and the big-thinking agency execs, marketers and production mavens who keep the industry pulsing with innovation and bravery. To decide on the winners, Ad Age assembled juries of some of the most seasoned and respected executives from top agencies, brands and production companies. Last month, they engaged in heated, lively debates to decide on the winners. The honorees represent the best of the advertising and marketing world in the face of continuing social struggles, pandemic hurdles and new ways of working. We hope they inspire all to continue to create fearlessly and passionately tackle challenges to come. Also, check out the big winners of Ad Age’s Agency A-List. Production Editorial Company of the Year Cut+Run VFX Company of the Year MPC Music & Sound Company of the Year Barking Owl Agency Producer of the Year Tana Bertino, TBWA\Media Arts Lab Agency Head of Production of the Year Laurie Malaga, The Community Director to Watch Camille Summers-Valli, Somesuch Director of the Year Kim Gehrig, Somesuch Creative Marketing Best Rebrand Kraft "La Dolce Velveeta" Best Product Launch of the Year Popeyes "We Come in Piece" Social Marketer of the Year Duolingo Brand Manager of the Year Matt Withington, The Boston Beer Company Brand Chief Creative Officer of the Year David Lee, Squarespace Brand CMO of the Year Terri Cannan, MaineHealth Best ROI: Work That Works Eos "Bless Your F*ing Cooch" People Account Manager of the Year Tyler Harris and Alison Whisenant, Mischief @ No Fixed Address Social Lead/Community Manager Courtney O'Donnell and Jade Smith, Wieden+Kennedy's Bodega Media Planner of the Year Ellie Bamford, R/GA Strategic Planner of the Year Yael Cesarkas, R/GA Creative of the Year Titania Tran, Wieden+Kennedy Portland Diversity & Inclusion Champion of the Year Kevin Brady, Droga5 and Lisa Osborne Ross, Edelman Creative Director of the Year Bianca Guimaraes and Kevin Mulroy, Mischief @ No Fixed Address Chief Strategy Officer of the Year Bonnie Wan, Goodby Silverstein & Partners Chief Creative Officer of the Year Danny Robinson, The Martin Agency Work Tiny But Mighty Reddit "Superb Owl" Best B-to-B Campaign Spotify "All Ears on You" Creative Data Campaign of the Year National Grid "Green Light Signal" Experiential Campaign of the Year Tinder "Swipe Night: Killer Weekend" Tech Innovation of the Year Woojer, "Sick Beats" Content Campaign of the Year Mtn Dew "The Joy of Painting Mtn Dew with Bob Ross" Craft of the Year: Digital/Social Cox "Drawn Closer" Craft of the Year: Film/TV/Video Apple "Nian" Best Work for Good: Pro Bono/Non-Profit Change the Ref "The Lost Class" Best Work for Good: Brand Corona "Plastic Fishing Tournament" Idea of the Year Reddit "Superb Owl" Web Production by Corey Holmes.