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Facts and stats on the world's biggest agency companies
Published on June 24, 2024.
Tata Consultancy Services is an information technology services, consulting and business solutions firm based in Mumbai, India.
The company appears in Agency Report based on calendar 2023 worldwide revenue from advertising and marketing services for TCS Interactive, Tata Consultancy Services’ digital business unit.
2023: $2.8 billion | Worldwide rank: No. 13
Revenue.
Source: Ad Age Datacenter (Ad Age Agency Report 2024). Revenue related to advertising and marketing services for calendar year. Numbers rounded.
Related Ad Age Coverage
TCS Customer Testimonials
TCS Podcast
Business segments and operations
Tata Consultancy Services is India’s biggest information technology services firm in revenue. Tata Consultancy Services is a major global outsourcing company and is part of the Tata group, an India-based conglomerate.
Tata Consultancy Services, known as TCS, disclosed total worldwide revenue (including revenue not related to advertising and marketing services) of $29.1 billion in the fiscal year ended March 31, 2024.
Rankings
TCS Interactive made its Agency Report debut in Ad Age’s 2024 report.
Stock
Tata Consultancy Services’ ticker: TCS
History
Tata Consultancy Services was established in 1968 as an outgrowth of Tata Computer Centre, a shared utility space set up in 1966 to serve the computing needs of Tata group companies.
In its own words
“Other agencies talk about how stories can influence and change the world.
“At TCS Interactive, we make those changes a reality. Our client partnerships go beyond vision and storytelling, to powering markets and creating real value in the lives of our client’s customers.
“We pride ourselves on the deep, long-lasting relationships we build with our clients, typically spanning decades.
“Our partnerships aren’t measured in quarters but in global shifts—information revolutions, new technologies and new economies. And through that deep partnership we earn unrivaled knowledge of our client’s business and systems, the kind of knowledge that makes genuine transformation go beyond a buzzword.
“At TCS Interactive, we harmonize brand, design, technology and data to help customers unlock the full power of their brand vision, create customer value, drive growth and build market share. And we do it at a global scale—in 55 countries, 153 nationalities and over 80 languages.”
World’s 30 largest agency companies
By Bradley Johnson and Joy R. Lee. Published on June 24, 2024.
World’s biggest agency companies by 2023 worldwide revenue. U.S. dollars in millions.
Source: Ad Age Datacenter (Ad Age Agency Report 2024).
AdAge.com/agencyreport2024
About Agency Report: AdAge.com/aboutagencyreport2024
Asterisk indicates Ad Age Datacenter estimate. Revenue submitted by agencies and companies, obtained from public documents or estimated by Ad Age Datacenter. Revenue and listings for 2023 based on data collected and/or adjusted in 2024. Numbers rounded.
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Agency company revenue
Ad Age’s ranking of the world’s biggest agency companies is based on revenue.
Some major agency companies including WPP, Publicis Groupe, Interpublic Group of Cos. and Dentsu Group disclose both revenue and net revenue (or a figure similar to net revenue).
Net revenue is revenue less pass-through costs. Pass-through costs include media pass-through costs, third-party vendor costs, production costs and out-of-pocket expenses that are charged directly to clients.
WPP, Publicis, Interpublic and Dentsu emphasize net revenue (or a figure similar to net revenue) as a measure of performance. Omnicom Group discloses only revenue.
WPP, with 2023 worldwide revenue of $18.5 billion, retained the No. 1 spot among agency companies, a position it has held since the 2009 Agency Report.
Ad Age’s ranking of agency companies includes legacy agency holding companies and other firms such as Accenture Song, part of consulting giant Accenture. Accenture Song reported approximate revenue of $18 billion in fiscal 2023, putting it close behind WPP.
Top 30
Worldwide revenue for the 30 biggest agency companies increased 5.6% to $148 billion in 2023.
The top five legacy holding companies—WPP, Publicis, Omnicom, Interpublic and Dentsu—accounted for nearly half ($69 billion) of that revenue, up 2.7%.
The remaining 25 companies had combined revenue of $79 billion in 2023, up 8.2%.
Major consultancies reported strong growth, with increases of 16.4% at Deloitte Digital, 12.5% at Accenture Song and 8.0% at TCS Interactive.
TCS Interactive, which appears in Agency Report for the first time, is part of Tata Consultancy Services, an information technology services and global outsourcing company based in India.
More from the Agency Report: Revenue for agency companies is growing modestly, and U.S. advertising employment is near an all-time high.
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