Ad Age 20-Minute Take: Proving out performance

Watch the broadcast replay above—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day. This week: Proving out performance. COVID-19 is forcing marketers to reconsider their short- and long-term performance goals. With consumer behaviors changing and content consumption on the rise, it is imperative, now more than ever, for brands to reexamine their marketing and messaging approach to ensure they are supporting their consumers when they need them most. During a time of unprecedented unpredictability, how can you ensure you are reaching your audience and delivering the message that feels right to them now? Watch Ad Age Associate Publisher Heidi Waldusky and Verizon Media's Head of Global Data Solutions, James Colborn, in a quick, but in-depth discussion on how brands can listen to the data and lean into smarter technology to drive better performance. About Verizon Media Verizon Media connects people with their passions. We’re engaging nearly 900M users every month through our globally recognized platforms and properties, like Yahoo, HuffPost, TechCrunch, and more. Our brands are at the center of it all through trusted content, connections and commerce, creating real engagement and value for our partners. For more information, visit verizonmedia.com/advertising.

Ad Age 20-Minute Take: Proving out performance

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