Gen Zers in advertising and marketing to watch 2025—how to enter

Ad Age is now accepting nominations for its annual Gen Zers to Watch list, celebrating the next generation of innovators transforming the advertising and marketing landscape. From social media leaders to agency founders, this list highlights the rising stars driving the industry forward. The 2025 Ad Age Gen Zers to Watch will be featured at the NextGen Marketing Summit, taking place March 4-6 in New York. NextGen Marketing Summit Join us for a crash course on Gen Z, DTC marketing and the creator economy Register today Gen Zers have emerged as a driving force in the advertising and marketing landscape, reshaping the industry with their unique perspectives and digital fluency. As digital natives, they bring an innate understanding of social media platforms and online communities, enabling them to create campaigns that resonate with modern audiences. Their emphasis on diversity, inclusivity and authenticity has pushed brands to rethink traditional strategies and adopt more meaningful and culturally relevant approaches. Moreover, their influence on consumer trends, from viral TikTok challenges to eco-conscious purchasing decisions, underscores their pivotal role in shaping the future of marketing. Recognizing and celebrating their contributions is essential to staying ahead in an ever-evolving industry. The inaugural 2024 list featured exceptional talent, including the founders of August, the “Breaking and Entering” podcast and JUV Consulting (acquired by United Talent Agency in March), as well as creatives and strategists from PepsiCo, Duolingo, Lyft, Day One Agency, Joan, CPB London and Snapchat. We’re looking for Gen Z talent—those born between 1997 and 2012—whose work is breaking boundaries and redefining what’s possible in advertising and marketing. Think you—or someone you know—fits the bill? Submit your nomination today! There’s no fee to enter, and all information provided may be used for written profiles published on AdAge.com. Key Details: NextGen Marketing Summit Join us for a crash course on Gen Z, DTC marketing and the creator economy Register today

Gen Zers in advertising and marketing to watch 2025—how to enter

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