The wellness industry has seen blockbuster growth in recent years—in September, McKinsey research estimated that the U.S. spends more than $450 billion on wellness products and services. That number is expected to rise about 5% annually.

Such growth has attracted the attention of marketers from a variety of categories, including beauty, beverage, food and retail, as well as the interest of ad agency executives who are boosting their own health-focused divisions.

On March 7, Ad Age will host The Wellness Revolution conference in downtown New York City. Marketing leaders will talk about the intersection of health and marketing and its continuing relevance on an expanding variety of sectors. They'll share tips on wellness marketing tactics in booming categories such as non-alcoholic beverages, CBD, healthy food and clean beauty.

For example, Linh Peters, senior VP and chief marketing officer at Walgreens, will peel back the curtain on Walgreens’ marketing playbook. Specifically, Peters—who joined Walgreens as CMO from Calvin Klein last year—will share her thoughts on the post-pandemic retail atmosphere, as well as her priorities for the next few months. 

Nikki Neuburger, Lululemon’s chief brand officer, is planning to discuss how the athleisure brand flexes its marketing muscles. She’ll explain how Lululemon kept its momentum going after sales took off during COVID-19 lockdowns as well as what’s next for the brand in 2023. 

Hilton's recently hired VP of Wellness Amanda Al-Masri will take the stage to discuss why wellness is playing a critical role in the hotel chain's marketing and what travelers can expect from Hilton in 2023 following its new partnership with Peloton. 

Other speakers include Dania Alarcon, chief medical officer at Wunderman Thompson; Amanda Neil, VP of global brand strategy and marketing at Brooks Running; Valentina Ciobanu, VP of personal care innovation at Unilever; Muffy Clince, Ulta Beauty’s director of emerging brands; Sara Burnett, VP of food beliefs, sustainability and PR at Panera; Uzma Rawn, senior VP of global corporate partnerships at Major League Baseball; and Walter Geer, chief experience design officer at VMLY&R Health.

Tickets are $399; to register and see more information on the conference visit AdAge.com/TheWellnessRevolution.