The wellness industry has seen blockbuster growth in recent years—in September, McKinsey research estimated that the U.S. spends more than $450 billion on wellness products and services. That number is expected to rise about 5% annually.
Such growth has attracted the attention of marketers from a variety of categories, including beauty, beverage, food and retail, as well as the interest of ad agency executives who are boosting their own health-focused divisions.
On March 7, Ad Age will host The Wellness Revolution conference in downtown New York City. Marketing leaders will talk about the intersection of health and marketing and its continuing relevance on an expanding variety of sectors. They'll share tips on wellness marketing tactics in booming categories such as non-alcoholic beverages, CBD, healthy food and clean beauty.