Watch here—The future of TV

Watch the broadcast replay below—and join the conversation on LinkedIn. On May 23 and 24 Ad Age brought ad sales leaders, as well as top agency, brand and measurement executives together virtually to discuss changes in the television industry and how buyers and sellers are adapting in 2023. Ad Age’s State of TV Advertising is a must-attend event for brand marketers, media buyers and tech companies looking to understand how changes in the TV industry will impact their decisions. Read Ad Age's 2023 TV Upfront coverage here. Tuesday, May 23 AM sessions Ad Age The State of TV Advertising: Agenda Welcome remarks Jeanine Poggi, editor, Ad Age In conversation with Paramount John Halley, president of Paramount Advertising, Paramount Interviewer: Jeanine Poggi, editor, Ad Age What's next in the measurement upheaval Josh Chasin, chief measurability officer, VideoAmp David Levy, CEO, OpenAP Bharad Ramesh, executive director of research and investment analytics, GroupM Moderator: Jack Neff, editor-at-large, Ad Age The evolving role of data and programmatic in this year’s upfrontsSponsor session Moe Chughtai, global head of advanced TV, MiQ Brad Stockton, senior VP of U.S. national video innovation, Dentsu International Interviewer: John Dioso, editor of Studio 30, Ad Age In conversation with Warner Bros. Discovery Jon Steinlauf, chief U.S. advertising sales officer, Warner Bros. Discovery Interviewer: Parker Herren, TV reporter, Ad Age In conversation with TelevisaUnivision Donna Speciale, president of U.S. advertising sales and marketing, TelevisaUnivision Interviewer: Parker Herren, TV reporter, Ad Age Tuesday, May 23 PM sessions In conversation with AMC Networks Kim Kelleher, chief commercial officer, AMC Networks Interviewer: Parker Herren, TV reporter, Ad Age Purpose-built creative—the future of TV advertisingSponsor session Danielle Moore, VP of enterprise sales, MNTN Interviewer: John Dioso, editor of Studio 30, Ad Age In conversation with A+E Networks Peter Olsen, president of ad sales, A+E Networks Interviewer: Parker Herren, TV reporter, Ad Age Black media ad spend—where it is now and needs to go next Lynnwood A. Bibbens, CEO and founder, ReachTV Gary Coichy, CEO and founder, Pod Digital Media Detavio Samuels, CEO, Revolt Moderator: Jeanine Poggi, editor, Ad Age In conversation with Fox Marianne Gambelli, president of advertising sales, marketing and brand partnerships, Fox Corporation Interviewer: Jeanine Poggi, editor, Ad Age Wednesday, May 24 AM sessions Welcome remarks Jeanine Poggi, editor, Ad Age In conversation with Disney Rita Ferro, president of advertising sales, The Walt Disney Co. Interviewer: Jeanine Poggi, editor, Ad Age The next wave of virtual product placementSponsor session Garry Edwards, chief strategy officer, Ryff Interviewer: John Dioso, editor of Studio 30, Ad Age In conversation with Roku Alison Levin, VP of ad revenue and marketing solutions, Roku Interviewer: Garett Sloane, chief technology reporter, Ad Age Wednesday, May 24 PM sessions In conversation with Netflix Peter Naylor, VP of advertising sales, Netflix Interviewer: Parker Herren, TV reporter, Ad Age Proving performance in a fragmented TV ecosystemSponsor session Lindsay Teague, VP of advanced TV solutions, Cadent Interviewer: Devon T. Smith, Studio 30 contributing editor, Ad Age In conversation with YouTube Brian Albert, managing director of U.S. agency video, Google and YouTube, Google Interviewer: Garett Sloane, chief technology officer, Ad Age Inside DTC brands' evolving TV strategies Robin Cohen, executive VP of integrated media investment and planning, Rain the Growth Agency Sarah Leidy Kelly, director of integrated media, Olipop Seiya Voigt, VP of marketing, Thirty Madison Moderator: Adrianne Pasquarelli, special projects editor and senior reporter, Ad Age In conversation with NBCUniversal Mark Marshall, interim chairman of global advertising and partnerships, NBCUniversal Interviewer: Parker Herren, TV reporter, Ad Age

Watch here—The future of TV

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