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Whether retailers choose to fight it or flow with it, the disruptions of the past 18 months have created lasting change. In order to drive business forward and build a successful roadmap for the future, leaders need to re-focus on customer needs and build the right analytics framework to gain meaningful insights.
In this conversation, Mike Menkes, senior VP at Analytic Partners, and Jennifer Lee-Harrison, VP of demand generation at Carter’s Inc., join John Dioso, editor of Ad Age Studio 30, to discuss how the retailer is using analytics to make smarter business decisions and future-proof for success—and what best practices all brands should keep in mind in order to adapt to ever-changing consumer behaviors.
