Watch: The new realities of retail: How to adapt for the future with analytics

Follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter. Whether retailers choose to fight it or flow with it, the disruptions of the past 18 months have created lasting change. In order to drive business forward and build a successful roadmap for the future, leaders need to re-focus on customer needs and build the right analytics framework to gain meaningful insights. In this conversation, Mike Menkes, senior VP at Analytic Partners, and Jennifer Lee-Harrison, VP of demand generation at Carter’s Inc., join John Dioso, editor of Ad Age Studio 30, to discuss how the retailer is using analytics to make smarter business decisions and future-proof for success—and what best practices all brands should keep in mind in order to adapt to ever-changing consumer behaviors. About Analytic Partners Analytic Partners is a proven global leader in measurement and optimization. Our adaptive solutions integrate proprietary technology powered by the latest data science delivered through our platform and high-touch consulting. We enable deeper business understanding to support better, faster decisions. In "The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020", Analytic Partners was named a Leader and was top ranked in Strategy and Current Offering among all evaluated vendors. Analytic Partners received the highest score possible in eighteen criteria, including Methodology, Services Offered, Solution Vision, Execution Roadmap, and Innovation Roadmap. In addition, Analytic Partners received the highest score for Technology Platform. Founded in 2000 by President and CEO, Nancy Smith, Analytic Partners is fully independent and a Certified Women's Business Enterprise. With a growing team of approximately 250, across 13 global offices, Analytic Partners services clients in more than 50 countries, providing world-class expertise and client support, along with powerful integrated technology – GPS Enterprise.

Watch: The new realities of retail: How to adapt for the future with analytics

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