Watch: Why it’s time to replace your cookie-based DMP with Unified Identity

The writing is on the wall. With the decline of cookies and device IDs the time has come to replace your legacy cookie-based DMP with Unified Identity: the only sustainable solution that can provide the necessary scale, accuracy and control marketers need to grow and future-proof their business. Neustar and ActionIQ join Ad Age Studio 30 Live to explore the evolution of the DMP and the convergence of identity resolution, customer data platforms, data onboarding and omnichannel activation. In this panel discussion, we discuss how to plan, activate and measure your digital campaigns using a single persistent view of identity; translate offline first-party customer data into addressable audiences at scale; and execute both retention and acquisition campaigns without reliance on cookies or device IDs. Watch the broadcast replay above—and join the conversation on Facebook, LinkedIn and Twitter. About Neustar Neustar, Inc., a TransUnion company, is a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk and communications that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Learn how your company can benefit from the power of trusted connections. https://www.home.neustar About Transunion (NYSE: TRU) TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®.A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people. http://www.transunion.com

Watch: Why it’s time to replace your cookie-based DMP with Unified Identity

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