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The Future of Creativity is a week of virtual events to explore the creative work, people and strategies shaping advertising and marketing. In a series of daily talks, we discuss how the industry is navigating the current crises—from the pandemic to systemic racism—taking a close look at key campaigns, diversity efforts, talent, craft and everyone's role in the business going forward.

On Tuesday, we're exploring craft, taking a look behind the scenes of groundbreaking work. In our morning session Restaurant Brands International's Fernando Machado and Gut's Anselmo Ramos looked back on their work for Dove, Burger King and Popeyes. Plus, TBWA\Media Arts Lab's Greg Greenberg, and Oscar Hudson and Davud Karbassioun from Pulse Films, discussed what it took to make Apple's "Bounce," a short film promoting the tech giant's wireless AirPods.

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