Watch: How CPG brands are upending the funnel with performance marketing at scale

Watch the broadcast replay above and follow the conversation on Facebook, LinkedIn, Twitch and Twitter. In a time of tightening ad budgets and heightened demands for accurate measurement, how can consumer packaged goods brands allocate the right amount of dollars to the right channels to achieve optimal return on their ad spend? How are advertisers maximizing conversion to bottom-of-funnel sales in an environment where over 85% of all CPG purchases are still sold in brick-and-mortar stores? Bryan Leach, founder and CEO of Ibotta, joins John Dioso, editor of Ad Age Studio 30, for an in-depth discussion on how performance marketing may prove to be the next frontier in digital advertising—one that combines the identity insights of first-party data with point-of-sale—as platforms such as the Ibotta Performance Network help CPG marketers combine efficiency with mass-market scale, while complementing brands' upper-funnel tactics. About Ibotta Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Watch: How CPG brands are upending the funnel with performance marketing at scale

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