Watch: What's next for streaming and the $70 billion TV advertising market?

Watch the replay below—and join the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter. COVID-19 escalated the shift to streaming TV, as pandemic lockdowns generated demand for content. Changes in consumer behavior that were expected to occur over the course of the next few years were condensed into just a few months. And as several new, high-profile streaming services hit the market in 2021, the long-held standards of the $70 billion TV advertising market have been challenged. On November 10, Ad Age brings together leaders from the buzziest streaming services, alongside early-adopter brands and agencies, to discuss how to take advantage of the opportunities in OTT. Sign up for future Ad Age live events here. A.M. Session AD AGE NEXT: STREAMING AGENDA Welcome remarksWading into streaming—in the middle of a pandemicLaura Molen, president of advertising sales and partnerships, NBCUniversal Interviewer: Jeanine Poggi, senior editor, Ad AgeSilver streamers, streamloaders and more: Demystifying the CTV audienceSponsor sessionSean Buckley, chief operating officer, SpotX Interviewer: Josh Golden, president and publisher, Ad AgeReaching multicultural audiencesHenry Embleton, head of ad products and revenue, Crunchyroll Quincy Newell, founder and CEO, TwentyOne14 Media René Santaella, executive VP of digital and streaming media, Estrella Media Moderator: Jeanine Poggi, senior editor, Ad AgeThe tipping point for connected TVMarcie Perez, associate director of integrated marketing and digital innovation, Cadillac Tim Sims, chief revenue officer, The Trade Desk Jill Steinhauser, senior VP of ad sales planning and operations, Discovery Inc. Moderator: Garett Sloane, reporter, Ad AgeStreaming news and the 2020 electionElaine Quijano, CBSN anchor, CBS News Digital Christy Tanner, executive VP and general manager, CBS News Digital Moderator: Jeanine Poggi, senior editor, Ad Age P.M. Session The AVOD landscapeAshley Hovey, director of AVOD growth, Roku Harold Morgenstern, senior VP and head of national advertising sales, Pluto TV Mark Rotblat, chief revenue officer, Tubi Moderator: Garett Sloane, reporter, Ad AgeState of addressable TVDave Antonelli, director of Sling TV ad strategy and revenue, Dish Media Andrew Matero, VP of platform sales, Ampersand Samantha Rose, senior VP of advanced TV and video solutions, Horizon Media Moderator: Garett Sloane, reporter, Ad AgeOutcomes-based TV advertising reveals what happens nextSponsor sessionElle Donner, senior director of corporate and business development, LoopMe Mike Hardy, president of sales, ITN Networks Peter Parisi, associate director of advanced TV, Matterkind Moderator: Heidi Waldusky, Associate Publisher and General Manager of Marketing and Brand, Ad AgeShifting marketing spend to OTTCharlie Chappell, head of media and comms planning, The Hershey Co. Jeff Hagen, group director of connections planning and investment, The Coca-Cola Co. Sara Johnson, VP and group director of video investments, Carat Moderator: Jeanine Poggi, senior editor, Ad AgeIn the hot seat with FacebookSponsor sessionBeau Avril, product marketing director of brand and video, Facebook Interviewer: Josh Golden, president and publisher, Ad Age

Watch: What's next for streaming and the $70 billion TV advertising market?

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