During the early days of the pandemic, Dick’s Sporting Goods saw online sales soar as it invested in new e-commerce capabilities around curbside pickup and inventory management. Now, while the chain is running marketing aimed to continue its online sales momentum, it’s also focusing on brick-and-mortar with new concept stores.
“Our stores continue to be a hub for us, but online has grown and it’s a very important business,” said Ed Plummer, chief marketing officer at Dick’s, speaking on a recent episode of the Marketer’s Brief podcast.