Measurement

Nielsen plans offshoring and layoffs as new network deals pressure revenue

While Nielsen appears to be staving off its biggest competitive threat in decades, the company is taking its lumps in a grinding war of attrition. (Nielsen via Facebook)
JN
By:
Jack Neff
January 24, 2024 07:04 PM

Featured Stories

Accounts in Review
Ikea hires David and Alma following a fiercely contested US agency review
Accounts in Review

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

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Ikea hires David and Alma following a fiercely contested US agency review
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Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
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Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work