Measurement

Snap opens walled garden to VideoAmp for cross-media planning

Advertisers will now be able to find advanced audiences across Snapchat, connected TV networks and other platforms. (Composite by Ad Age)
JN
By:
Jack Neff
July 11, 2024 09:00 AM

Featured Stories

Cannes Lions
How to land your next job at Cannes

The Cannes Lions International Festival of Creativity has historically been a mecca for recruiting, and with the industry grappling with mass layoffs, that aspect will be even more critical this year.

LR
By:
Lindsay Rittenhouse
How to land your next job at Cannes
Brand Marketing
Honda strikes L.A. Olympics sponsorship—5 things to know about the deal
ES
By:
E.J. Schultz
Honda strikes L.A. Olympics sponsorship—5 things to know about the deal
Top 5
The top 5 creative campaigns to know about right now
TN
By:
Tim Nudd
The top 5 creative campaigns to know about right now
Food & Beverage
How Slice soda is relaunching with an AI-generated retro radio station
JS
By:
Jon Springer
How Slice soda is relaunching with an AI-generated retro radio station