Ogilvy and Grey join forces in Paris
WPP-owned Ogilvy Paris and Grey Paris have entered into a strategic alliance. The two agencies announced they will remain affiliated to their respective networks, but “will implement synergies for Grey’s clients in order to boost the brand’s development in France.” The Grey team will join Ogilvy Paris in its office on rue Marbeuf in Paris on July 1, giving them access to each other’s resources across branding, advertising, consulting, social, customer engagement, commerce, public relations, influence and production. The alliance is effective on July 1. Both agencies will retain their respective brands. This is not the first region in which Ogilvy and Grey have joined forces; Ingo in Sweden, behind The Moldy Whopper, is also a Ogilvy-Grey alliance office. Will this mean that Ogilvy and Grey will be teaming up in other regions? Two people close to the business claim there are no current plans to do that and the alliances in Paris and Sweden are unique situations.
WPP and Ecolab partner to ease consumers back into post-COVID-19 economy
Ecolab—the St. Paul, Minnesota-based provider of sanitization and disinfection services for companies in food, healthcare, hospitality and industrial services—employed a team of WPP agencies to collaborate on an assignment to build back up consumer confidence in a post-pandemic economy. As part of the partnership, WPP agencies including Grey, Hill+Knowlton Strategies, Landor and Wavemaker will develop a campaign to promote the company’s new Ecolab Science Certified Program, which provides companies with a safe way to reopen. The WPP-created campaign aims to “demonstrate to consumers that businesses sanitized by Ecolab will be as safe as possible and will ensure that its clients’ brands stand out as holding a higher standard of cleanliness for food safety and public health,” according to a statement from the companies.
“A lot has changed in our personal and professional lives due to COVID-19,” said WPP CEO Mark Read. “There is a clear and heightened focus on hygiene and cleanliness, especially in regard to where consumers eat and shop. Ecolab is expert at ensuring the highest levels of safety, which is vital for consumer confidence. We are really excited to be working with Ecolab and I am delighted our team stepped up to deliver this important work.”
A recent grad? Here’s one way to get your creative seen
Independent creative agency B-Reel, recognizing how the pandemic has eliminated many entry-level job opportunities and forced the shutdown of annual graduation portfolio shows, started an initiative to amplify the work of young creatives. B-Reel partnered with more than 20 agencies—including BBH New York, TBWA, Goodby Silverstein & Partners, Hush, Preacher, Perfect Fools, Nexus Studio and GSD&M—to launch Next In Show, which allows students to submit their work to be reviewed and then showcased on these agencies’ Instagram accounts. The call for entries started this week, and B-Reel says they’ve already received more than 100 submissions. Agencies will share work from June 29 through July 1. Next In Show partnered with schools such as VCU, Parsons, SCAD, Miami Ad School, The New School, University of Texas at Austin, UCLA, SVA and more to spread the word, but the initiative is open to any recent graduate. Submissions are open through Sunday, June 28. Enter work here.
Bigbuzz Marketing Group, a New York-based digital shop, was hired by Hard Rock International to launch a new hotel brand, Reverb by Hard Rock. The first location will be in Atlanta and is expected to open on Aug. 21. Bigbuzz says it will handle AI and digital experience content design for Reverb and has already developed hotel chatbot Eve and a smart-speaker, in-room voice experience. Eve has a quirky personality and helps guests discover what to do in and around the hotel, according to Bigbuzz.
Havas Chicago and client Moen, a consumer faucet brand, is urging Congress to take action to #UnlockWaterForAll, the name of their new social and print campaign that addresses the higher risks of contracting COVID-19 for people with fewer resources. The agency and Moen point out that while “every home has a faucet,” currently “not every home has water.” The campaign urges people to sign a letter to Congress to issue a national moratorium on water shutoffs during this time. The campaign included a national print ad that recently ran in The New York Times and a digital takeover of the Guardian, plus social promotions.
MMB, a Boston independent creative agency, appointed Adam Swann to chief strategy officer. He comes to the agency from Hill Holliday, where he was executive VP and strategy director. At Hill Holliday, Swann is credited with leading the brand, digital and content strategy for clients Bank of America and Boar’s Head. MMB also hired back David Register as executive creative director, marking his return to the agency. Register was one of MMB’s first employees but has spent the last 15 years at Arnold in its Boston office.
Markham & Stein, a Miami-based ad and branding agency, won the national pitch for Children’s Hospital Foundation, the fundraising arm for Children’s Hospital of Richmond at VCU, Virginia. Beginning July 1, the agency will be responsible for building an integrated marketing campaign to help raise funds to complete what the foundation is saying is its largest project to date: constructing a new Children’s Hospital of Richmond. The campaign’s goal is to raise $100 million for the new facility. To reach that goal, M&S is targeting the local community as well as leading philanthropists through a series of TV, out-of-home, social, digital, direct mail and print ads, as well as through events and activations.
M&C Saatchi Group was selected by Promote Iceland to reignite tourism as the world emerges from the pandemic. Promote Iceland has already turned the country into a tourism destination among American travelers. M&C Saatchi will work to promote Iceland to restore its visitor numbers, post pandemic. The agency will partner with Reykjavik-based shop Peel on the account; the two agencies beat out 15 others in a recent competitive pitch for the business. The agencies’ pitch focused on Iceland as a global leader in sustainability. The brief included public relations, social, experiential and advertising.
Dagger, an Atlanta independent agency, promoted Missy Taylor to be its first chief operating officer. She was senior VP of operations and has been with the agency since its founding in 2015. As senior VP of operations, Dagger credits Taylor with being “integral in overseeing” its business operations, driving internal organizational efficiencies and supporting growth initiatives. In her new role, Taylor will set the operational strategy of the agency, oversee its P&L, direct project management and “drive creative solutions around complex operational, process and staffing challenges,” Dagger says.