Hill Holliday facilitates conversations about vaping

The American Lung Association and the Ad Council launched a national campaign urging parents of kids 10-14 years old to talk to their children about the dangers of vaping.

“You’re the Best Person,” developed pro bono by Hill Holliday, highlights the ways that Gen X and millennial parents received health-related messages growing up, reinforcing that parents are the right people to speak to their kids about tough issues such as vaping.

Check out the agency’s “Narrator” spot below.

IProspect notches another Reckitt win

IProspect was named media agency of record for Reckitt’s nutrition business in the U.S. following a competitive review. It wasn’t immediately clear which agency was the incumbent or which other agencies took part in the review. 

The decision marks an expansion of iProspect’s relationship with Reckitt. The Dentsu agency has worked with the company for more than five years in markets across Europe, the Middle East and Asia Pacific.

Omnicom restructures creative agencies 

Omnicom unveiled Omnicom Advertising Group (OAG), which will move its creative agencies under one global leadership team. 

Troy Ruhanen, formerly CEO of TBWA Worldwide, will lead OAG as CEO. Deepthi Prakash, international president and chief product officer of TBWA, will serve as chief operating officer, and Denis Streiff, chief financial officer at TBWA, will be global chief financial officer. TBWA\Chiat\Day U.S. CEO Erin Riley will assume Ruhanen’s previous role. 

OAG, which will be structured similarly to Omnicom Media Group, will manage BBDO, DDB, TBWA and the Advertising Collective, including Goodby Silverstein & Partners, GSD&M, Merkley & Partners and Zimmerman.

72andSunny creates new executive role

Stagwell’s 72andSunny appointed Chris Kay to the new role of international president. Reporting to Global CEO Evin Shutt, Kay will be responsible for offices based in Europe and Asia Pacific, working with clients such as Google, TikTok, Indeed and Taco Bell. 

Kay most recently served as CEO of Saatchi & Saatchi London and head of Publicis Groupe’s creative practice. He previously was partner and managing director for 72andSunny Los Angeles and the founding president of 72andSunny’s Asia Pacific offices.

Just briefly 

Behr Paint Company named Deutsch LA as its creative AOR without a review. It marks a reunion for two companies, which previously worked together from 2019 to 2021. Behr most recently worked with TBWA/Chiat/Day LA.

Related: How Behr chose its 2025 Color of the Year

Independent agency Flower Shop is hosting “Open Hours” on Sept. 7 in New York City, where Flower Shop Chief Creative Officer Alastair Merry and independent creatives Jaclyn Rink Crowley and Ricard Valero will conduct 15-minute portfolio reviews. 

SPCSHP launched new impact and creative practices. Apryl Gordy and Dana Robinson are leading these divisions as VP, social media and senior manager, impact, respectively. Gordy was previously technical project manager at Huge, while Robinson was VP, integrated marketing at sneaker marketplace StockX.