John Boiler, co-founder and creative co-chair of 72andSunny, has stepped into the role of chair at MDC’s Constellation, the collective of creative companies comprising his agency as well as CPB, digital brand and experience firm Instrument, strategy and design company Redscout and production firm Hecho Studios.
Boiler’s appointment follows the departure of Erik Sollenberg, who had served as chief operating officer of Constellation as well as global CEO of CPB. In his new post, Boiler will be working hand-in-hand with the collective’s various teams to optimize their combined offerings of creativity, insight, data and technology for clients.
Constellation has also appointed John Pyne, former chief financial officer and chief operating officer of Geometry North America, to the group’s operating council as global chief financial officer. While serving as Constellation chair, Boiler will remain creative co-chair of 72andSunny, and 72 Co-Chairman Matt Jarvis and Co-Founder/Creative Co-Chair Glenn Cole will continue to serve on the Constellation leadership team.
Boiler says that what fueled the idea for Constellation in the first place was its agency leaders’ collective determination that client challenges are best addressed when creativity and technology work hand-in-hand. He notes that in the past year, Constellation shops were able to prove out that premise successfully on jobs with clients in the technology and travel and lodging space. “We believe that data and insights can yield the most creative outcome, and we believe that tech is the best expression of creativity in a lot of ways,” he says. “It’s this ongoing deconstruction of silos and allowing specialists to come together around problems and offer their unique insight.”
The pandemic, he adds, also helped accelerate this latest development. “It’s allowed us to collaborate in a way that all these barriers, structures and even agency brands have been deconstructed to allow us to work together more seamlessly as a team.”
“We .. have proven that having more disciplines with equal seats at the table drives better results, particularly amid today’s rapid digital growth,” said Justin Lewis, CEO of Instrument in a statement. “Now, we’re operationalizing that structure in a way that truly matches the integration clients need.”