Happy first Friday of November! We made it through Halloween, though many of us are probably in a candy coma on a couch binge-watching "Stranger Things Season 2."
No worries, we'll keep this week's news roundup short.
Over the moon
360i, through its integrated media AOR
partnership with Ben & Jerry's, helped the ice cream brand
launch a rather unusual flavor this week: Jimmy Fallon's
Marshmallow Moon. The agency used Facebook's A.R. beta program to
create the first-ever branded gamified Facebook Story filter, in
which fans could load the Marshmallow Moon filter and try to
virtually catch as many falling marshmallows in their mouths as
they can. If only Facebook fans could also taste the new ice cream
through the A.R. experience.
The robots are coming!
WE Communications has started working with global consumer robot
company iRobot—creator of the Roomba—as AOR for
corporate, consumer product and executive communications in North
America and China. The work will expand to Europe, the Middle East
and Africa in 2018. The account, which has a budget in the low
seven figures, was won following a competitive three-month pitch.
WE Communications is supporting the business across multiple
offices in at least seven countries. Bring on the robots, but the
Wall-E-types, not the Terminator-esque ones.
Creative conundrum
It's well-known in the industry that there's a lack of female and
diverse talent in creative departments. Now, Adobe released a study this week at the 3%
Conference looking into why. The research found that more than half
of creatives of color consider lack of awareness of "creative
professions" as a barrier to pursuing creative education. Also,
only 50 percent of respondents believe that diversity in the
creative industry is getting better as compared to five years
ago.
Some fun Halloween photos
