Agencies

B Corp certification—what agencies should know about the process

There's a growing trend in the advertising industry to join the initiative started by B Lab, a nonprofit organization created to encourage businesses to prioritize people, communities and the planet in addition to profit. (iStock)
June 08, 2023 09:00 AM

When Wieden+Kennedy became a Certified B Corporation in April, it was the culmination of a process CEO Neal Arthur called a “labor of love.”

Staying current is easy with newsletters delivered straight to your inbox.