Barbarian names chief creative officer

Digital agency Barbarian has named Adam Gloo as its new chief creative officer, filling the role last held by Vince Lim, who left for Dentsu Creative last fall. Gloo was most recently executive creative director at Spcshp (formerly Big Spaceship), which he joined in 2017 as a group CD. Before that, he spent six years at 360i and four years at VML at the beginning of his career, originally as an interactive art director. He has worked on campaigns for brands including Starbucks, Oreo, HBO, Absolut, Vanguard and Google. Enter the free 2025 Young Creatives Contest here Gloo will shape the creative vision at Barbarian, the agency said, blending storytelling, design and technology for clients. “Adam brings the kind of creative leadership that doesn’t just push out work—it pushes brands forward,” said Jeff Blackman, managing director at Barbarian. “He understands how to merge technology and creativity in a way that makes people care and inspires action.” Barbarian has been undergoing a period of transformation since last March, when Joe Maglio, CEO of McKinney and president of Cheil North America, was also named Barbarian’s CEO. Blackman and Gourang Mehta joined as managing directors last May, and the agency recently made two additional new senior hires and four promotions. Blackman brought expertise in AI and Gourang in digital transformation. Gloo will team with Blackman and Mehta in developing tech and creative for brands that want to drive culture and create new ways to interact with consumers, the agency said. “Great creative work isn’t just about emotional connection—it must also provide real value to audiences,” said Gloo. “At Barbarian, my goal is to foster an environment where smart, unexpected ideas can thrive, and where technology and creativity combine to produce truly standout work.” Enter the free 2025 Young Creatives Contest here

Barbarian names chief creative officer

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