Dave Edwards, a former longtime R/GA executive, and most recently the global head of growth for freelancer-led marketing and innovation company BeenThereDoneThat, has joined R3 as executive VP of global business development.
In the role, Edwards—known by some in the industry as "Weather Edwards" for his Instagram meteorology reports—tells Ad Age he will be responsible for bolstering the consultancy's client roster globally, with a particular focus on the U.S. and Europe. He says he will oversee "a small but nimble team" of about five employees concentrated in business development while partnering with R3's marketing division. As a whole, R3 employs about 120 people across 11 offices.
"My responsibilities include filling up that top funnel with interesting brands and clients that need our help," Edwards says. "I'll be going out and doing prospecting and drumming up interest using the content and benchmarking studies R3 puts out. R3 has a great client list ... Coca-Cola, P&G, Samsung. But there are so many other brands that can definitely benefit from R3."