The agency, a full-service digital shop that specializes
in advocacy, membership and fundraising campaigns but also handles
brand marketing, has recorded annual revenue growth of 30% or more
since it was founded in 2004. It employs 130 people across its
offices and made revenue of $12.8 million for the 12 months that
ended in December 2009. Its clients include HBO, American Red
Cross, Vogue, National Geographic, AT&T, Jewish Federations of
North America, Autism Speaks and Harvard.
"Blue State Digital will bring distinctive skills to WPP Digital
through its formidable presence in cause-based marketing, its
comprehensive core technology set and an impressive set of
clients," Mark Read, director of strategy for WPP and the CEO of
WPP Digital, said in a statement.
In the U.K., Blue State Digital works with the prestigious Tate
Galleries, it helped the Communication Workers Union's ongoing
effort to stop the privatization of the Royal Mail, and it worked
on the "Hope Not Hate" campaign against the far-right British
"We are excited to continue our growth within WPP Digital,"
Thomas Gensemer, managing partner of Blue State Digital, said in
the statement. "We look forward to leveraging WPP's vast resources,
incredible talent and deep client relationships."
WPP has separately acquired a majority stake in RMS, one of
Africa's biggest customer research companies, WPP said on
Wednesday. RMS, based in Lagos, Nigeria, works with clients
including Cadbury, Coca-Cola and Unilever in central and western