FCB hires Jordan Doucette as chief creative of West Coast office

FCB has filled out its West Coast leadership team with the appointment of vet Jordan Doucette as the new chief creative officer of FCB West. Doucette fills the post vacated earlier this by Karin Onsager-Birch, who now serves as VP-creative at Lyft. Doucette will partner with President and Chief Strategy Officer Simon White and lead creative on the agency's client roster, which includes Levi’s, Clorox, Ghirardelli as well as fast-growing running brand Hoka One One, which tapped FCB as its first global AOR this summer. She will also work closely with FCB Global CCO Susan Credle as part of the agency’s Global Creative Council. Subscribe to Ad Age now for the latest industry news and analysis. Doucette moves after a year-plus stint as president and partner of Toronto indie agency No Fixed Address, where she was tasked with scaling and growing the shop’s offerings. The agency raised its profile during the pandemic following its expansion in the U.S. with the opening of Mischief at No Fixed Address, co-founded by BBDO vet Greg Hahn. While at NFA, Doucette also helped launch the moving “#UnsilenceTheConversation” integrated campaign for Sunnybrook Hospital, which aimed to give a reprieve to would-be parents grieving from pregnancy loss via a baby content adblocker and an “unbirth” announcement. Prior to NFA, Doucette was chief creative officer at Leo Burnett in Chicago, steering creative on major CPG brands. Her notable projects included KraftHeinz’s “KraftNow, Pay Later” push that tried to help alleviate financial burdens for federal workers during the 2019 government shutdown as well as Kellogg’s “All Together Cereal,” which united six cereals and their mascots to support inclusivity in partnership with GLAAD. Doucette says she hadn’t expected to jump into a new role so soon, but she missed the scale of working in the U.S., and the opportunity to work in the boutique environment of the San Francisco office with its client lineup was a huge draw. “In my heart of hearts, I'm a creative person, and I need those opportunities,” she says. “What a huge opportunity to do the first-ever global campaign for Hoka. With Clorox, I love CPG, and what an interesting time for a cleaning company in the middle of this pandemic.” Credle first met Doucette years ago on a panel in Canada and said in a statement that she found her “impressive, wicked funny and smart, self-deprecating but she can hold her own. As we strive to do our best work on our most ambitious brands, I know Jordan will help us get there.” Doucette joins FCB in a period of creative momentum. It earned the Cannes Lions Creative Network of the Festival for the first time this year, buoyed by campaigns such as “Sick Beats” from Area 23 and Michelob Ultra’s “Contract for Change,” both of which earned multiple Grand Prix. As for No Fixed Address, the agency's CMO, Mark Carpenter, will step up as the new president and will assume all responsibility for the agency's Toronto and Montreal operations, including its integrated lines of business spanning creative, PR, media, content development and performance media. Co-founder and CEO Dave Lafond adds that the shop will continue to build out its network leveraging the excitement around its U.S. presence. Jordan's "leadership during an intense time in history on top of an explosive period of growth at NFA, both north and south of the border, was exactly what we needed," he says. "We know she will continue to do amazing things." For the time being, Doucette will lead her FCB team from Canada but expects to spend the majority of her time in San Francisco once the dust from the pandemic settles. After that, the official setup for her team remains TBD. “I think we’re prepared to see and try stuff,” she says. “What matters to me is meeting people where they need to be met in terms of what makes them happy and providing an environment in which they want to come and do their best work.” High-quality journalism isn’t always free. Subscribe to Ad Age now for award-winning news and insight.

FCB hires Jordan Doucette as chief creative of West Coast office

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