A group of top African-American creative vets came together nearly four years ago, in the wake of the killings of Alton Sterling and Philando Castile at the hands of police, to form the Saturday Morning coalition to promote peace and social change around racial inequities. Now, its current leaders, Cartwright Founder Keith Cartwright; Geoff Edwards, alum of agencies including TBWA\Media Arts Lab, R/GA and CAA Marketing; Cheil Worldwide Global Executive Creative Director Jayanta Jenkins; and Kin Co-Founder Kwame Taylor-Hayford, have come out with a letter following yet another spate of killings, including those of Ahmaud Arbery, Breonna Taylor and George Floyd.
The letter asserts:
We cannot fight for our equality without also fighting to redefine so called whiteness, and the belief that this world is a birth right of a select few. When in fact it’s a co-op of complex cultures and ideals built for every man and every woman.
These are the struggles that we have to face to make sure that this moment is not just another moment. In order for us to find true equality there has to be sacrifice and not just sympathy. Otherwise this moment will fade away like so many before it, and we’ll find ourselves here again asking why we are still here.