Early education provider The Goddard School has selected Colle McVoy as its creative agency partner to lead strategy and development of a campaign aimed at increasing awareness and consideration of the brand across the U.S.
The franchised Goddard School serves more than 80,000 students from six weeks to six years old in 37 states and Washington, D.C. Since the pandemic, Goddard has opened more than 70 schools across the country.
The openings come during a time in which state-based preschool programs saw large drops in enrollment and funding, according to an annual review by the National Institute for Early Education Research at Rutgers University. But Goddard hasn’t had the same issues, according to its chief marketing officer, Marcel Nahm.