The Gorilla Glue Co. has moved its media account, including its namesake brand and O’Keefe’s skincare, from Empower Media to Curiosity, according to people familiar with the matter.
It’s the latest account loss for Empower since the agency was sold earlier this year.
More: Inside Empower’s staff exodus after ownership change
Gorilla Glue spent $19.2 million in measured media in 2022 and $10.9 million in the first six months of this year, according to Vivvix with social media spending data from Pathmatics. Creative for Gorilla Glue is handled in house.