Grey hires chief creative officer to focus on Coca-Cola, international accounts

Grey has hired Laura Visco, executive creative director at 72andSunny in Amsterdam, to the new position of chief creative officer for international accounts as it doubles down on creative expertise on Coca-Cola. Subscribe to Ad Age Sign up now for the latest industry news and analysis Click here Visco will also join the creative leadership team of OpenX from WPP, the company’s bespoke offering created for The Coca-Cola Company earlier this year after it won the brand's agency review. She has experience working on Coca-Cola brands, having led 72andSunny's “Open Like Never Before” global campaign for Coca-Cola, a poetic meditation on “the new normal" after the pandemic, and worked on a purpose-led campaign for Fanta. Visco will be based in Grey's London office and will report to Javier Campopiano, Grey's worldwide chief creative officer and global chief creative officer for OpenX from WPP. As well as working on Coca-Cola brands, her responsibilities will include global accounts including Volvo, and she will work both with her own creative team and with creative teams across the world at WPP agencies. Visco, who was a 2021 Ad Age Leading Women honoree and a finalist for Ad Age's Creativity Awards Creative Director of the Year in 2018, was born in Buenos Aires, Argentina and became the first female executive creative director at 72andSunny in 2020. In addition to Coca-Cola, she also worked on a recent campaign for Bumble that reframed what dating means for women. She was also the creative director on Axe's "Find Your Magic" campaign. “I have been an admirer of Laura’s work for a long time, but also and as important, an admirer of her unique way to relentlessly create change in both the discourse and behaviors of our industry,” Campopiano said in a statement. “We finally have a chance to work together, and I can’t think of a better timing for Laura to join Grey as we celebrate our 105th anniversary, when we are as hungry for change as ever.” “I’ve spent my career using creativity to challenge norms, create conversations and to help clients innovate and lead in the ever-changing consumer landscape,” added Visco. “This is an incredibly exciting time to join Grey to work for such iconic brands as they transform and innovate, and Javier, who I’ve always admired and respected as a professional and as a person.” In an interview with Ad Age, she added that working with Campopiano, a fellow Argentinian and good friend, was one of her main motivations to join Grey. "I'm blessed that I can work with Javier, he's not only a good friend but he's been on my bucket list of people to work with in my career," she said. The opportunity to work on Coca-Cola was also a draw. "I've been a huge a fan of Coca-Cola and their ads since I was a kid, when I would literally ask people to remain silent when their ads were on the TV," she said. "There's something about them being the most amazing brand in the world, and I really hope we can help them to be a brand with a huge positive impact too." Visco's appointment is the latest in a series of changes in Grey's leadership. Last month it hired former Havas New York CEO Laura Maness as its new global CEO. WPP also hired Stacey Shelly as global client leader on the Procter & Gamble Co. account across Grey and the holding company broadly. And earlier in July, both Grey New York’s Chief Creative Officer Justine Armour and John Patroulis, Grey’s global creative chairman and president, creative business, departed the agency, due to personal reasons.

Grey hires chief creative officer to focus on Coca-Cola, international accounts

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