After years of working with a host of agencies across the globe, Ikea is building one streamlined advertising effort. McCann will handle Ikea’s global brand marketing moving forward, Ingka Group, owner of the Swedish home goods chain, announced in a press release Thursday.

That includes campaigns that focus on reinforcing Ikea’s mission of “creating a better everyday life” for all consumers, according to the press release. The work will begin this month and hit markets by spring.

Led by its Madrid office, McCann will cover the lion’s share of Ikea’s global business, including 379 stores in more than 30 markets, according to an individual close to the situation. The 65-year-old chain operates 460 stores, 70 of which are in North America, in 62 markets, according to its website.

In a release, Ikea said the appointment marks a more streamlined approach and a departure from the way the brand had previously worked with multiple agencies across regions. A spokesman said that Ikea will still work with other agencies on local activation campaigns.

The assignment is the culmination of a relationship between McCann and Ikea that goes back more than a decade. In 2011, Ikea tapped McCann New York as global agency of record for its catalog division. McCann Worldgroup won Ikea’s account in Spain in 2014. Earlier this year, McCann Madrid won a Gold Clio Award for a campaign called “Trapped in the 90s” for Ikea Spain. The work put contestants together in a house environment reminiscent of popular 90s reality show “The Real World.”

The newest partnership with Ikea marks a big win for McCann, which recently lost its Verizon account, which it had held since 2015, to Ogilvy. McCann has also added several smaller accounts this year, including TJ Maxx and Durex.

Watch: Ikea products are ‘proudly second best’ in these ads

McCann has seen some changes in its leadership as well. In August, it was reported that its longtime global executive creative director John Mescall was departing the agency. Around the same time, McCann Worldgroup appointed former Havas exec Stephanie Nerlich as its first global president. In February, Javier Campopiano was named McCann Worldgroup’s global chief creative officer and global chief creative officer of its McCann agency.

In fiscal year 2022, Ikea said it generated 44.6 billion euros in retail sales, a 6.5% increase over the prior year. The company has been ramping up its U.S.-based business, a strategy that could pay off as consumers increasingly look to lower cost options at a time of economic uncertainty.

Contributing: Brian Bonilla