Kraft Heinz awards Carat its international media account after Publicis retained U.S. duties
A shopper passes a display of Heinz baked beans in the window of Selfridges department store on Oxford Street in London, U.K (Luke MacGregor/Bloomberg)
The Cannes Lions International Festival of Creativity has historically been a mecca for recruiting, and with the industry grappling with mass layoffs, that aspect will be even more critical this year.