Little Caesars hires IPG’s Mediahub for US media

Little Caesars has named IPG’s Mediahub its U.S. media agency of record following a competitive review process led by JLB + Partners and AMI + Partners. Horizon was the incumbent on the account; it did not return a request for comment. Little Caesars declined to share which agencies took part in the review. Agency Review Tracker Stay up to date with the latest account reviews Click here The appointment comes on the heels of another win for IPG Mediabrands—the agency won Amgen’s $309 million U.S. media account earlier this week. The accounts are a major step in filling the gap left by Amazon, which took the majority of its media business from IPG’s Initiative to WPP and OMG last month. IPG retained some of Amazon’s account, including Amazon Web Services. Little Caesars, which is the official pizza sponsor of the NFL, spent $138 million in U.S. measured media in the first half of this year, according to data from Vivvix, including paid social data from Pathmatics. It spent $205 million last year. As part of the assignment, Little Caesars will utilize Mediahub’s Radical and Disruptive Lab, which recently measured golfers’ brain patterns for Topgolf to inform media planning and placement. “Mediahub’s depth of experience in the media space combined with their focus on emerging strategies and tactics to drive growth will be a great asset to our brand,” said Greg Hamilton, chief marketing officer at Little Caesars, in a statement.

Little Caesars hires IPG’s Mediahub for US media

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