Publicis Creative leans further into multicultural audiences and strategy with trio of new executives

Publicis Creative U.S. has hired a trio of executives in a bid to better reach multicultural audiences and bolster strategy at Le Truc, an ad hoc creative service that collaborates across all Publicis Groupe agencies. The appointments are effective immediately. Publicis Creative has brought on Tiffany Edwards as executive VP of integrated growth and business acceleration, a new role. It is also adding to the leadership roster at Le Truc, which launched in February 2021 as a manifestation of the company’s “Power of One” philosophy. Ramon Jimenez and Dylan Viner were named as co-chief strategy officers and partners. Agency Review Tracker Stay up to date with the latest account reviews Click here Edwards formerly served as Droga5’s first global head of DE&I, leading efforts to recruit, retain and advance professionals of diverse backgrounds. Edwards, who was an Ad Age 40 under 40 honoree in 2022, will help the company build connections with multicultural audiences, serving as a consultant to Publicis’ creative agencies, including Leo Burnett, BBH, Saatchi & Saatchi, Fallon, the community and Team One. “I deeply believe in the power of creativity, and with the multicultural population quickly becoming the majority in the U.S.—representing a tremendous amount of purchasing power—there is an undeniable opportunity for growth,” Edwards said in a statement. Read: Inside the state of diversity in advertising In their new roles, Jimenez and Viner will work with the Le Truc unit’s existing creative partners to make it “synonymous” with breaking down silos, according to a Publicis Creative statement. 40 under 40 entries are open The final deadline for nominations is Aug. 2 Enter here Jimenez most recently served as global principal at brand consultancy Wolff Olins, where he led strategy for brands such as Lego, Meta, Amazon and Expedia Group. Viner was formerly chief strategy officer and managing partner at Havas’ brand strategy and innovation consultancy, TRIPTK, helping build the company over six years. The new trio, all based in New York, will report to Gareth Goodall, chief strategy officer at Publicis Creative U.S. Their appointments come soon after Publicis hired Renato Fernandez, the longtime TBWA\Chiat\Day creative leader, as chief creative officer for Publicis Creative U.S.

Publicis Creative leans further into multicultural audiences and strategy with trio of new executives

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