Publicis Groupe has named Amazon executive Amy Armstrong chief revenue officer, focusing on its connected media offering.

Armstrong was most recently director of global customer development at Amazon Ads, where she oversaw the e-commerce giant’s agency and account teams. Before that, she was global CEO of IPG Mediabrands’ Initiative, the first woman to hold that post. While Publicis has had other chief revenue officers, Armstrong will be the first to concentrate on connected media, according to a Publicis spokesperson.

Effective March 1, Armstrong will be responsible for “connecting the sales organizations,” within Publicis’ connected media unit, the holding company said in a statement. The unit, which aims to integrate Publicis’ capabilities across paid, earned, shared and owned media with data company Epsilon, includes Publicis Media and investment arm PMX, as well as commerce and digital experience agencies such as Mars United Commerce, Digitas, Razorfish and Influential. 

Armstrong will be based in New York and report to Dave Penski, who in December was promoted from CEO of Publicis Media U.S. to CEO of the connected media offering. Armstrong will also serve on Publicis’ global and U.S. management committees. 

As well as uniting the internal sales and marketing teams within connected media, Armstrong will work with Publicis executives to “implement new processes and commercial models that deliver increased value and transparency for our clients,” Publicis said.

Transparency has been top of mind for Publicis recently. During its third-quarter earnings report in October, the holding company said that it’s transparently handling data and media within its new connected offering. In a series of slides labeled “clean data, clean trading and clean accounting,” it stressed that no client’s data is being shared with another client or used to improve Publicis’ own data bank.