S4 Capital's MediaMonks is merging with Firewood, a digital marketing agency that employs about 300 people across its offices in San Francisco; Mountain View, California; Sandpoint, Idaho; New York; Dublin; and Mexico City. Terms of the deal were not disclosed.
Founded in 2010 by husband-and-wife duo, CEO Juan Zambrano and President Lanya Zambrano, Firewood claims to be the largest independent agency in Silicon Valley. It offers strategy, creative, planning, performance media and technology services through an "embedded" model for clients, acting as extensions to their marketing teams. Its client roster includes Facebook, Google, LinkedIn, Salesforce and VMware.
MediaMonks, the production company acquired by Martin Sorrell's S4 Capital last year, released a video on YouTube today announcing the merger. "Firewood's 'embedded' approach will allow us to build deeper and broader relationships with our clients," Wesley ter Haar, MediaMonks founder and chief operating officer, said in a statement.