Sam’s Club has launched a creative agency review, the retailer confirmed, after unusually high-profile creative work and strong results over the past year. The move appears to have been prompted by conflict issues after the chain’s former agency, MDC Partners’ Mono, Minneapolis, returned to the roster of Target.
Consultancy Select Resources International is handling the review. Mono earlier this year was dropped from the roster of Sam’s bigger corporate sibling Walmart, the retailer said. Subsequently, according to a person familiar with the matter, Mono renewed its relationship with Target, for which it had worked prior to beginning work for Walmart in 2017.
A spokesman for Mono confirmed the agency is no longer on the Sam’s roster and not participating in the review, but declined to comment further. Sam’s Club confirmed the review but didn’t respond to queries about Mono’s status. Target didn’t immediately respond to a request for comment.